"We may all need to take a deep breath or two collectively."

Supermarkets across New Zealand have come together asking for calm amid the outbreak.

Despite PM's pleas for calm, shoppers continue to flood into supermarkets to bulk buy.

Some New World and Pak'n Save stores are feeling the heat for online deliveries.

Shopper reveals how supermarket staff are abused by frustrated customers.

Pak'nSave's Facebook followers have applauded the move.

The two supermarket giants are urging people to shop as they usually would.

Shopper says it was as if people were 'stocking up for the apocalypse'.

Pak'nSave Albany is one store which is currently restricting numbers of customers.

It's so expensive the bottle isn't even on the shelf, the duty manager has to collect it.

Many shoppers were irate after stores ran out of stock, leaving them empty-handed.

The supermarket launched the promotion in November and it ended yesterday.

The scam falsely promises customers free groceries if they like certain Facebook posts.

Pak'nSave Manukau staff are working in-store at least 22 hours per day, sheesh!

Whangaparaoa couple get quite a surprise when about to open bag of buns.

Aggregated data says most Kiwis do their biggest grocery shops the weeks before Christmas.

Four separate households from across NZ were selected to take part in an experiment.

Is it possible for Kiwi families to eat good, nutritious food without breaking the bank?

Thefts of expensive items is on the rise - but supermarkets are fighting back.

The firm is part-owned by shareholder Sam Morgan.

Advertising display in Palmerston North has gone viral on social media.

No one loves to queue for anything at the best of times, let alone at the supermarket.

Fruit and vegetables with blemishes would have gone straight to the bin once upon a time.

The country's largest food and beverage wholesaler is warning of an egg shortage.

Attitudes and behaviours changed: Kiwis by and large accept single-use plastic bag ban.

Foodstuff dispute the woman's claims and say customers can bring any bag they like.

Do rivals of giant US-headquartered Costco feel threatened?

Countdown spokesperson said the incident was referred to police who are investigating.

Man went to the customer service desk and convinced staff it was his phone; it wasn't.