New Zealand's 100 per cent Pure image is suddenly being questioned by its loyal Chinese customers, writes Hua Dong.

An environmental campaigner's complaint to the Advertising Standards Authority over Tourism New Zealand's '100% Pure' slogan is due to be reheard this week.

Ralph Norris is to lead Fonterra Cooperative Group's board inquiry into the botulism contamination scare.

The Cabinet will today discuss establishing a commission of inquiry into the Fonterra food safety crisis, but it may be a week away from finalising details.

A reflective David Bain. Fonterra always made it clear it was in the business of making dairy products, not friends. Even its milk-in-schools programme was acknowledged as a strategy to build consumers of the future.

A few comments need to be made about Fonterra's contamination scare before revealing how a number of shareholders have hit the jackpot at King Country Energy.

New Zealand will have to fight to save its 100% Pure image after the Fonterra scandal, says the man credited with inventing the slogan.

John Key's Cabinet must ensure an independent inquiry is held into the latest food safety scare to envelope the company that prides itself on being our national champion.

Questions remain over the status of potentially contaminated Karicare infant formula sold through unofficial channels in China, despite Fonterra's assertions that all products affected by its botulism scare have been contained.

Chinese consumers haven't been mincing their words over the Fonterra botulism debacle this week.

Fonterra's response to a health scare affecting baby milk formula around the world reads like a textbook on how not to manage a crisis. Geoff Cumming examines what went wrong

British news website Daily Mail Online says New Zealand's claims to be clean and green are "pure manure".

Fonterra has admitted sending potentially contaminated whey protein concentrate to a high school after it was requested for a science project late last year.

The head of Federated Farmers has apologised to Chinese dairy consumers over Fonterra's botulism scare.

A food scare as serious as the risk of botulism in infant formula produced by New Zealand's biggest company will inevitably result in a call for heads to roll, and for Government inquiries into what went wrong.

Economic Development Minister Steven Joyce says the Government is yet to decide whether there will be a separate inquiry into Fonterra on top of one planned .

Fonterra chairman John Wilson said yesterday he was "deeply concerned" by the infant formula contamination scare.

Helplines are still being flooded with queries from thousands of concerned parents following Fonterra's infant milk contamination scandal.

Kiwi baby formula companies are having orders cancelled in China and contract negotiations with Chinese customers terminated.

Public relations sharks are circling Fonterra and what is believed to be New Zealand's biggest image handling contract.

Roughly 70 per cent of NZ exports come from primary industries, writes Toby Manhire. Fonterra alone is about 10 per cent of the economy. When the sector sneezes, the country catches cold.

Fonterra's board will conduct a "full, thorough, formal review'' into the handling of the infant formula contamination scandal, says the Fonterra chairman.

Fonterra chief executive Theo Spierings has apologised to New Zealand but this is just the start and he will need to do more, writes Liam Dann.

"Was the Fonterra milk scandal caused by New Zealand being 'hostage to a blinkered devotion to laissez-faire market ideology'?" asks Bryce Edwards.