Angela Ahrendts, Apple's senior vice president of retail and online stores, was the highest-paid female executive in the US last year.

If you’ve got a full sleeve, or just a bit of ink around the wrist, better think twice before spending up on a new Apple Watch.

Five Apple workers who were paid US$281 million ($366 million) last year are among the 100 highest-paid executives in the United States.

If you're getting an Apple Watch, keep one thing in mind: If you're not careful, it could turn you into a rude jerk.

The Apple Watch and is beautiful, it's powerful, and it's easy to use. But it's not essential.

Apple has instructed its sales force to prod shoppers to the company's website to purchase the new smartwatch.

Whether women hop aboard Apple's watch cart, sales of wrist-wearable gadgets are expected to increase to as many as 200 million devices by 2018.

Apple, after creating what was billed as 'the ultimate bundle' in the form of the iPhone, is now in the unbundling phase.

Now that Tim Cook has outlined the full range of what the Apple Watch can do and how much it will cost, his next challenge will be proving high-tech counts as high fashion.

There's a Twitterstorm focused on whether a planned high-end gold version of the Apple Watch has the potential to drive up the price of gold.

Apple's unveiled its new smart watch this morning - including a $10,000 model made of a specially formulated strong gold alloy.

The test for Tim Cook last September was to prove that Apple could still come up with innovative products, so he revealed a smartwatch.

When Apple became the most profitable company in history last week, analysts could hardly contain their excitement.

Apple products look nice. No nasty, cheap-looking neon flashing lights, no dusty black casing. Even the cables are attractive.

Mayor Len Brown has named big-brand international retailers Apple and Tiffany & Co as potential candidates to open their first New Zealand stores in Auckland.

Analyst believes selling 16GB iPhones a calculated strategy designed to get people to buy larger devices as soon as possible.

Aversion to the iPhone maker is turning out to be one of the worst blunders in 2014 for money managers.

One of this year's hottest Christmas presents is no longer available in the shops.

Steve Jobs defended Apple's use of software for the iPod that blocked compatibility with a competing digital music store.

A billion-dollar class-action lawsuit over Apple's iPods heads to trial after nearly a decade in legal wrangling.

A man convicted of the country's largest benefit fraud was granted legal aid in Austria to fight for a claim to more than $3 million worth of Apple shares.

A man convicted of the country's largest benefit fraud has reportedly lost his claim to cash and Apple shares worth $3.3 million held in Austria.

Tech giants like Apple keep looking for overseas tax loopholes as their foreign cash has piled up to almost absurd levels.