Here's what the small hole on the back of your iPhone is for.

Imagine selling your 10 per cent share of the Apple for just $1100.

Start saving up if you have your heart set on an OLED iPhone 8.

COMMENT: "Data is the new oil".

As the expected debut of Apple's new phones nears, rumours about the models are swirling.

The iPhone is still full of features hardly anyone knows about.

COMMENT: Governments around the world need to urgently work together to stop tech warfare.

The iPhone has officially been on the market for 10 years.

Apple is leasing a small fleet of cars from Hertz to test self-driving technology.

COMMENT: Tech companies like to think they inhabit an alternative universe.

Don't measure your value in terms of 'likes', Cook said.

NZ will soon net $100m a year by closing tax loopholes for foreign multinationals.

Apple's next big software update won't apply to devices made before 2013.

An announcement from Apple which flew under the radar could prove to be a game changer.

What you need for artificial intelligence goes against the grain of Apple's secrecy.

Apple has gone wild at the Worldwide Developer Conference, Juha Saarinen writes.

Huawei is looking to lure iPhone customers by making a eerily similar device.

Apple's voice assistant Siri will soon work with a larger variety of apps.

iPhone sales were much lower than expected this quarter - putting more pressure on Apple.

Apple is under more pressure than ever for the iPhone 8 to succeed.

Apple is joining the war for self-driving cars after obtaining a test permit.

Apple has officially leapt into the war for self-driving cars by obtaining a test permit.

Fruit and vegetable prices were weighed down by a sharp fall in the prices of apples.

COMMENT: Apple move into the car industry makes a lot of sense, says Richard Brookes.

Apple's i0S 10.3 update has been released and users may notice handsets running faster.

Three things Samsung says its Bixby assistant will do that Siri can't.

This gadget is going to blow the mobile phone market out of the water.

Amazon's battle with Apple over digital assistants is moving to a new venue: hotel rooms.

Your business, as part of its marketing strategy, should build a social network.

American Apple users are weighing in behind calls for the US-based tech giant to pay its taxes in New Zealand.