BusinessGo-getter reaches for stars with new projectKiwi tech entrepreneur Derek Handley on his latest venture into mobile advertising.20 Jan 04:30 PM
BusinessComplaint upheld over A2 milk advertisementThe ASA has upheld a complaint against a supermarket advertisement for A2 milk, saying the beneficial claims are not backed up by evidence.18 Jan 10:15 PM
New Zealand100% Pure Eww... is the Aussie responseNZ's new "100 per cent Pure You" tourism campaign has met with a frosty response across the ditch.15 Jan 04:30 PM
Opinion<i>Mark Irving :</i> My time in advertisingOften people I meet seem genuinely curious about what it's like to work in the advertising industry.04 Jan 08:30 PM
OpinionDebbie Mayo-Smith<i>Debbie Mayo-Smith</i>: Take a few lessons from a customerAll six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.19 Dec 04:30 PM
New ZealandBeer ad hard to swallowAn ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians. 18 Dec 04:30 PM
OpinionDeborah Hill Cone<i>Deborah Hill Cone</i>: Keep your distance, Mr BankerI don't want a friend - just a bank that knows its place.02 Dec 08:30 PM
Opinion<i>Mark Irving :</i> It's got to be relevant to get in the doorIn the hugely competitive NZ retail sector you have to offer some deal to get people in the door.01 Dec 08:30 PM
AirlinesFares slashed in airline price warA cutprice airfare war has erupted on the Tasman, and some flights are now as cheap as a cab to the airport.16 Nov 04:30 PM
New ZealandAppeal to 'mandom' to stay in 'mantrol' on roadsA new road safety campaign is appealing to young male drivers to 'slow down and stay in mantrol', in an attempt to reduce NZ's road toll.10 Nov 10:17 PM
EntertainmentHenry's Asian driver comments 'borderline' - BSA'Ill-conceived' comments by Paul Henry on Asian drivers were not sufficiently objectionable for a complaint to be upheld, the BSA has ruled.07 Nov 10:20 PM
Media and marketing<i>Mark Irving:</i> Ideas at the core of any good adWhy ads with a strong core idea gain the best results.07 Nov 09:00 PM
Media and marketingTimes says 105,000 behind news paywallNews Corporation has reported 105,000 online sales of The Times and The Sunday Times - the first official figures sincce putting its online news content behind a paywall.02 Nov 11:30 PM
Opinion<i>Mark Irving:</i> Why a bit of TV is good for childrenChildren are a lot more media savvy than we give them credit for.28 Oct 08:30 PM
OpinionJohn Drinnan<b>Media:</b> Did the Govt save <i>The Hobbit</i> - or lose a game of bluff?<i>The Hobbit</i> deal is not the first where New Zealand taxpayers have shelled out extra money to keep a Hollywood studio happy.28 Oct 04:30 PM
OpinionJohn Drinnan<i>Media</i>: Jackson's bitter truths win media warSir Peter Jackson and his business interests seem to have won the media battle over <i>The Hobbit</i>.21 Oct 04:30 PM
