OpinionGraham McGregor: What problems do you solve?The first thing a customer wants is a solution to a problem. The second thing they want is to feel good.04 Jul 09:30 PM
OpinionGraham McGregor: What's special about you?Marketing consultant Graham McGregor talks about how why you need to sell your “special way of doing business”30 Jun 09:30 PM
New ZealandKronic ads on youth radio under fireStation owner defends decision as within the law, but minister says it 'stinks'.27 Jun 05:30 PM
AirlinesAir NZ brings the Hoff, Lohan on boardAir New Zealand has aligned itself with a troubled Hollywood actress currently under house arrest for theft.24 Jun 05:30 PM
OpinionEditorial: Model too old at 21? Think again"Saphira Tuffery's story is more than a testament to her determination."11 Jun 05:30 PM
OpinionJohn DrinnanMedia: Disasters death knell for public TVThe Pike River mineand Christchurch quakes disasters demolished hopes for...09 Jun 05:30 PM
Opinion<i>Mark Irving: </i> When advertising becomes a victim to trendsAs an industry we have to be a little careful that these ads don't become too cool and ironic.25 May 09:30 PM
BusinessQuake moves IT execs into rugby clubroomsSoftware geeks have taken over Christchurch's High School Old Boys rugby club, after the earthquake pushed them out of upmarket CBD offices.24 May 09:00 PM
Opinion<i>Graham McGregor:</i> Where is your huge 'hidden' market?Marketing consultant Graham McGregor on how to find new sales opportunities for your business...22 May 09:30 PM
Opinion<i>Debbie Mayo Smith:</i> Poor service sinks salesIt has been several months since I wrote about customer service. However, I had such a bad experience recently that it's prompted me to write again.22 May 09:30 PM
OpinionSuccess: Social media help reach the worldFacebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.22 May 09:30 PM
