Latest from Advertising

Crew slams pervy puppet

Budget airlines turn to social media

Asian budget carriers are increasingly using social networks without resorting to print advertising, industry chiefs say.

Sexism complaints not upheld by ASA

'Bloody oath' complaint won't proceed

<i>Media:</i> TAB odds on to win big at World Cup

Smartphone users 'will download 17 bn apps in 2011'

Gartner estimates that smartphone users will download a shopping 17.7 billion apps - worth US$15bn - this year.

Success: The science behind the branding

Firm fills the gaps between advertising, design and project management.

<i>Sean D'Souza</i>: What clients want to see: Themselves

You look at the testimonials on your website or brochure and see testimonials. The client looks at the testimonials and sees a mirror. Mirror, mirror on the wall, is this the right product or service for me?

Staff are appalled by Air NZ's sleazeball mascot

Jetstar sells seats ahead of flight permission

<i>Debbie Mayo-Smith</i>: Take a few lessons from a customer

All six kids individually said "Ewwww. No. Don't do it! I'll never drive with you again." "Marvellous", was my response. Even my husband wrinkled his nose in distaste at first.

Beer ad hard to swallow

An ad campaign that describes how brewing magnate Morton Coutts was inspired to create DB Export has been dismissed as a "figment of an ad man's hangover" by writers and historians.

Millionaire slumdog left in India

Complaints against ASB fertility ad not upheld

Small firms in dark on web ads: survey

Air NZ cuts gay kiss from in-flight safety film

<i>Deborah Hill Cone</i>: Keep your distance, Mr Banker

I don't want a friend - just a bank that knows its place.

<i>Mark Irving :</i> It's got to be relevant to get in the door

In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.