As an industry we have to be a little careful that these ads don't become too cool and ironic.

Marketing consultant Graham McGregor on how to find new sales opportunities for your business...

It has been several months since I wrote about customer service. However, I had such a bad experience recently that it's prompted me to write again.

Facebook, Twitter, blogs are cost-effective ways to target a specific market, says business owner.

Bad news for the broadcast TV networks ...

What are the rules for TVNZ journalists making commercial endorsements? asks John Drinnan.

Go with your gut feel a bit more ...

Television watchers will soon see tailored advertisements selected for them according to their viewing habits, post codes and type of household.

Pornography magnate says complaints worth boasting about.

A deal between a market researcher and Fair Go is bad for the consumer watchdog TV programme.

NZ Post has plans to move its directory service Localist to include editorial content such as news.

A study by a New Zealand researcher has shown Christians are less likely to purchase a product if it is advertised in a materialistic or "showy" way.

A new billboard outside Auckland's St Matthew-in-the-City aims to prove you can't put all Christians in the same box.

The Government has appointed the political raconteur and public relations man...