OpinionGraham McGregor: Three important things at year's endMarketing consultant Graham McGregor on three important things to do at the end of any year.19 Dec 08:30 PM
TourismCampaign launched to bring tourists back to Bay of PlentyA new tourism campaign to bring people back to the Bay of Plenty, after the stranding of the Rena, is being planned.13 Dec 11:15 PM
OpinionGraham McGregor: Leapfrog marketing <strong>Marketing consultant Graham McGregor on why 'Leap Frog Marketing' is worth considering.</strong>12 Dec 08:30 PM
AirlinesAir NZ kills off controversial puppet Rico (+video)Rico, Air New Zealand's controversial puppet, has been killed off by Air New Zealand's advertising team.01 Dec 01:28 AM
OpinionGraham McGregor: The power of other people's networksThe power of using other people's networks in your marketing...28 Nov 08:30 PM
EmploymentQantas Twitter fiasco: 'Getting from A to B without being grounded' A Qantas social media campaign has crashed and burned, following a backlash from consumers still angry...22 Nov 06:46 PM
OpinionGraham McGregor: Creating customers for lifeMarketing consultant Graham McGregor on how to create life-time customers and clients for your business. 21 Nov 08:30 PM
OpinionGraham McGregor: Smile marketingMarketing consultant Graham McGregor on why 'Smile Marketing' is worth testing in any business.14 Nov 08:30 PM
BDBDMedia and marketingFairfax to pocket $530m from Trade Me floatThe partial float of Trade Me has been priced at $2.70 a share, and Fairfax will walk away from the float with $530m. 07 Nov 11:15 PM
OpinionGraham McGregor : The mental side of sellingWhy do some people do remarkably well in selling while others fail miserably?07 Nov 08:30 PM
