Graham McGregor: The power of first and last impressions
Marketing consultant Graham McGregor on two key critical areas our customers judge us on.
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Graham McGregor: Help your customers get what they really want
Marketing consultant Graham McGregor on why you should be a 'sales detective' and find out what your customers really want...
Graham McGregor: How to use stories to make more sales
Marketing consultant Graham McGregor on the power of stories to increase sales.
Piri Weepu's baby bottle advert ban
Images of All Black Piri Weepu bottle-feeding his baby were cut after protests by breastfeeding crusaders.
Graham McGregor: How to get appointments with high value clients and customers
Marketing consultant Graham McGregor on how to get appointments with high value clients and customers.
Misleading product labels are being whitewashed 'green'
Eco-friendly labels are becoming more ubiquitous, but they may be misleading.
Bikes bring more money than wood from Rotorua forest
The economic value of mountainbiking in Rotorua's Whakarewarewa Forest has been estimated at five times its annual timber revenue.
Graham McGregor: How to work less and sell more in 2012
Marketing consultant Graham McGregor on how to explode your sales and profits in 2012 without working harder...