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Rihanna hits back at 'body double' claims (+video)
Singer Rihanna has slammed a report that she used a body double for close-up shots in a recent Armani advert.

Mobile advertising spend expected to rise
Smartphones now make up 30 per cent of all handsets in New Zealand and a jump in mobile advertising should soon follow, says an advertising business organisation.

April job ads fall 2 per cent
Total job advertisements have fallen for the second consecutive month, according to ANZ figures.

Online ad spending sees 14 per cent growth
Online advertising spending for the first quarter of 2012 is up $11 million from the same time last year, according to an IAP survey.

Graham McGregor: Loyalty Ladder marketing
Marketing Consultant Graham McGregor on why the loyalty ladder is such a useful concept in marketing.

Graham McGregor: Two ways to grow profits
Marketing consultant Graham McGregor on how to increase profits:

Graham McGregor: Looking for a better way
Marketing Consultant Graham McGregor on the value of looking for a 'better way' to improve your sales and profits.

Graham McGregor: The big impact of doing small things
Marketing Consultant Graham McGregor on the big impact of doing small things.