TelecommunicationsTelco ad fight gets High Court dateTelecom and Vodafone's stoush over an allegedly misleading ad campaign is scheduled to go before a High Court judge in a fortnight.05 Aug 02:20 AM
TelecommunicationsVodafone to defend ad campaignVodafone says it will defend its new advertising campaign after rival Telecom applied for a High Court injunction.02 Aug 02:50 AM
OpinionGavin de Malmanche: Extra names will baffle touristsBranding countries is just as important as branding consumer products.14 Jul 05:30 PM
New ZealandKids up to the minute with brandsYear 6 children at Willowbank School don't just know their brands - they know which brands go with each sport, age group and gender.03 Jul 05:30 PM
New ZealandTV advertising - parents' fearsSixty per cent of parents of Kiwi preschoolers are concerned at the amount of TV advertising targeting their children, a study has found.03 Jul 05:30 PM
New ZealandSpotlight on selling to our kidsMarketing to children now starts in infancy, but a conference in Auckland tomorrow will ask what we can do about it, reports Simon Collins.03 Jul 05:30 PM
BusinessMaureen Case - the golden touchBrand-building businesswoman Maureen Case epitomises the modern approach to selling luxury.02 Jul 05:30 PM
BusinessCBD billboard ads go digitalBillboard company APN Outdoor yesterday flicked the switch on the Auckland central business district's first digital advertising billboard.01 Jul 05:30 PM
SportFans irate at Sky rugby test errorsSky Sport has copped angry feedback from viewers annoyed over two screening errors during the All Blacks versus France test on Saturday night.23 Jun 05:30 PM
OpinionGraham McGregorGraham McGregor: How to hire a rainmakerHere are two ways to hire a rainmaker that could be worth testing in your own business ..03 Jun 09:30 PM
BusinessQueen's Birthday Honours 2013: Advertising veteran recognisedAdvertising veteran and global chief executive of Saatchi & Saatchi Kevin Roberts has been made Companion of the New Zealand Order of Merit.02 Jun 05:30 PM
New ZealandSale speed not slowed with plain tobacco packaging - studyPlain tobacco packaging doesn't slow down transaction times for retailers, according to a study supported by anti-smoking groups.29 May 07:45 PM
Media and marketingMedia agency owner charged with fraudThe former director and owner of an Auckland media agency is facing 23 deception and dishonesty charges laid by the Serious Fraud Office.29 May 01:00 AM
OpinionDita De Boni: Faithful falling out of loveAbercrombie & Fitch's over-the-top branding is being shunned by the cool kids it creates clothing for/23 May 09:30 PM
