Using three blonde playmates to market a New Zealand menswear brand has been labelled "obvious", "cheap" and "sexist".

For some out-of-season snow, British department store John Lewis looked to NZ to provide the appropriate backdrop to enchant customers.

It pays to advertise – but how do you make your advertising pay off? Steve Hart gets a few tips.

Concerns have been raised about "pinkwashing" and the commodification of breast cancer in the United States, writes Donna Wyatt.

Derek Handley hopes his latest start-up will become a blueprint for companies looking to raise up to $5 million of capital.

"In my opinion, if you relied on free to air television, TV3's local coverage of the US election was better," writes John Drinnan.

A complaint against an ad for a weight-loss "patch" which claimed to "aid in weight loss with no exercise and while eating as much as you want" has been upheld

A multimillion-dollar advertising campaign aimed at reducing the number of fatigued drivers involved in serious or fatal crashes is failing to make any difference.

ANZ Bank sees no rush of customers to rivals with death of National brand.

From music to fast food, more Kiwis are choosing to shop online. But retailers need to provide good, old-fashioned service, reports Steve Hart

Anna Cudby is willing to become a human billboard for up to five months so she can repay a $25,000 student loan.

Six people have been arrested over a $1.6 million invoice scam which involved the sale of advertising in magazines that did not exist or were not as widely circulated as claimed.

The Advertising Standards Authority has issued guidelines which are short of a formal code for social media.