BusinessGoogle announce unlimited cloud storageGoogle have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.25 Jun 08:28 PM
OpinionGraham McGregorGraham McGregor: How 'word of mouth' marketing worksOne of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.23 Jun 09:30 PM
BusinessThe real value of online ads? Maybe not muchA group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.19 Jun 04:30 AM
BusinessButter vs margarine - the 100 year warThe 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.18 Jun 03:33 AM
BusinessPrime $13m coastal land on marketA German breeder of Arabian horses is selling her large farm south of Auckland.17 Jun 09:40 PM
OpinionGraham McGregorGraham McGregor: How to use LinkedIn effectivelyI used to think that LinkedIn was just a networking tool to keep in touch with business contacts, associates, colleagues etc.16 Jun 09:30 PM
LifestyleImage has women steamed upA popular beauty chain's use of a near-naked male model in a provocative ad campaign highlights a double standard in advertising, says an expert in gender equality.14 Jun 05:00 PM
BusinessCameron complaint KOs TV adA Sky Television advertisement promoting the July 5 boxing fight between heavyweight star Joseph Parker and United States veteran Brian Minto was pulled.09 Jun 05:00 PM
New ZealandRSA anger at 'tongue-in-cheek' radio adAn upmarket Auckland bar has been accused of making "untrue and defamatory statements", after an ad campaign poking fun at the RSA's food.08 Jun 04:07 AM
OpinionJohn DrinnanJohn Drinnan: Digital future? It's arrivedAn annual outlook on the media and entertainment industry says we're in a new era, where Kiwi consumers no longer differentiate between the traditional and the digital., writes John Drinnan.05 Jun 09:30 PM
Media and marketingMedia's 'age of digital normal'The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.04 Jun 08:00 PM
SportDoctors want to cut flow of liquor money in Kiwi sportThe Medical Association is calling for a ban on all liquor industry sponsorship of sports and youth events and backs a proposal to ban alcohol ads on TV and radio.02 Jun 05:00 PM
OpinionJohn DrinnanJohn Drinnan: News - TVNZ doesn't get itTelevision New Zealand is adamant the scrapping of up to 12 journalists' jobs because of cuts at 20/20 is not linked to an expensive makeover, writes John Drinnan.29 May 05:00 PM
New ZealandRibena caught out againDrinks maker Ribena has again been caught out, this time in the UK, for making misleading claims in advertising.15 May 04:35 AM
BusinessDeath of the infomercial?The low odds of success and the growing cost are shutting off infomercials to anyone other than the leading direct response televison marketers and major brands.07 May 04:55 AM
BusinessPosters sing out for music monthNew Zealand Music Month kicks off today, paying homage to some of the country's biggest artists and this year key sponsor Beck's plans to make the advertising sing.30 Apr 05:00 PM
New ZealandNigella visa ruling based on mediaNZ immigration officials have been forced to admit celebrity chef Nigella Lawson is eligible for a visa after they could find no evidence that she'd been banned from the US.24 Apr 04:15 PM
