BusinessPower adverts found to be misleadingA power company's advertisements exploited the trust of consumers and were likely to mislead or deceive, according to the Advertising Standards Authority.30 Mar 11:25 PM
AirlinesAds invade flight timeIf advertising makes you sick, brace yourself: on some local flights, the motion-sickness bags now feature ads.29 Mar 03:15 PM
KahuFrench fitness ad appropriates hakaIt has been used to sell cars, Coke, whiskey and gambling - now the haka is being used to encourage French people with osteoarthritis to exercise.28 Mar 03:15 PM
Small BusinessKiwi dog gear firm takes on the worldManiototo in Central Otago seems an unlikely place to set up an online business, but for dog lover Rose Voice, the isolation has proven no barrier to success.25 Mar 02:33 AM
OpinionGraham McGregorGraham McGregor: How to write a good direct response print advert17 Mar 08:30 PM
EntertainmentViewers find tampon ads filthA TV ad showing a girl going online to ask where to insert a tampon has sparked outrage.15 Mar 04:30 PM
OpinionGraham McGregorGraham McGregor: How to be positively remembered in your marketing10 Mar 08:30 PM
New ZealandMPs consider law change to lower drink driving limitMPs at a select committee are considering a law change that would lower the drink driving limit from 80mg of alcohol per 100ml of blood to 50mg.05 Mar 10:00 PM
OpinionJohn Drinnan: Social media works - but it's getting riskyCompanies are now getting good impact from social media but a marketing expert says that online discourse has become more volatile, writes John Drinnan.04 Mar 12:40 AM
New ZealandCampervan message deemed 'obscene'A message to 'Go f*** yourself San Diego' has landed a Kiwi campervan company in hot water with the Advertising Standards Authority.27 Feb 09:46 PM
New ZealandMore beer and wine on shelvesRising economic confidence and "aggressive" marketing techniques are seen as the driving factors behind an 8.9 million litre rise in alcohol availability last year.25 Feb 08:53 PM
Small BusinessFake ad scam not 'serious' enoughA group charged by the SFO for allegedly operating a $1.6m ad invoice scam don't want the case transferred to the High Court.25 Feb 01:02 AM
OpinionBob Jones: Assume brace position - it's time for moral outrageWhenever women complain at the sexual objectification of women, let them direct their protest at the culprits, namely women, writes Bob Jones.24 Feb 04:30 PM
RetailWhy puppies sell you loo rollsHave you ever wondered why the supermarket toilet paper aisle features more puppies and kittens than a pet shop?18 Feb 09:55 PM
OpinionPaul LittlePaul Little: Let's restrict soft drink ads tooThe shift to plain packaging for cigarettes should further reduce the already low smoking rate of 15 per cent of the adult population, writes Paul Little.15 Feb 04:30 PM
OpinionMatt McCarten: Why Polly shouldn't have that lollyFuture generations will look back with horrified incredulity at how we allowed a cartel of international drug pushers to promote and sell poison legally.15 Feb 04:30 PM
New ZealandKiwi's billboards know your faceFrom next month, cameras fixed to 22 digital billboards in Sydney will size up passers-by and show them adverts based, among other things, on their sex and age.14 Feb 04:30 PM
New ZealandCouple welcome the gift of publicityWhat do you give high-flying publicists who have everything on their wedding day?08 Feb 04:30 PM
BusinessSuper Bowl ads: do they work?Viewer survey shows that those costly commercials are quickly forgotten.04 Feb 04:30 PM
OpinionTim Hazledine: An economist's view of $100K contest'It's like Lotto, only much better.'Tim Hazeldine looks at how big brewers are getting crafty when it comes to catching a bigger audience for their advertising.02 Feb 04:30 PM
Business'Puppy Love' Super Bowl advertWatch Budweiser's Super Bowl XLVIII commercial following the special friendship between the Clydesdales and a puppy. Watch30 Jan 09:35 PM
Small BusinessRadar homes in on customersUsing technology to get inside customers' minds has sent an Auckland advertising firm in a new direction.30 Jan 04:30 PM
