BusinessGame is 'one big advertisement'Some of the country's biggest brands have found a new way to hammer their corporate message home - a board game aimed at young families.08 Nov 04:00 PM
OpinionKarl PuschmannKarl Puschmann: Fair Go's ad awards are TV's biggest selloutIt flummoxes me how people can have a favourite ad, writes Karl Puschman. That's like saying you have a favourite seeping, infected pustule.06 Nov 08:35 PM
AirlinesThis is your Hobbit speakingThe cast of The Hobbit star in the latest Air New Zealand safety video, released today.22 Oct 04:00 PM
BusinessBarbie's popularity nose-divesBarbie may still have Ken and her Dream House, but she's struggling to hang on to the thing she needs most: her fan base.20 Oct 01:28 AM
OpinionBob Jones: Poseurs take us all for suckersIn the 1950s a Wellington student, later to become an accounting profession stalwart, paid his way through university via newspaper advertisements, writes Bob Jones.06 Oct 04:30 PM
BusinessFacebook debuts Atlas, allowing advertisers to track usersAdvertisers on Facebook will now be able to measure how often an individual sees their ads and tailor promotions accordingly.30 Sep 02:16 AM
SportCricket: New sponsor easy as pieSome cricketers bowl pies but fans might get the chance to throw down a few mince 'n' cheese at domestic Twenty20 grounds over summer if New Zealand Cricket and McDonald's Georgie Pie brand can....20 Sep 05:00 PM
Media and marketingSnakk scores ESPN for new divisionAdvertising company Snakk Media has announced the opening of a new division, Represent Media, and signed ESPN as its first major customer.15 Sep 05:00 PM
AirlinesMalaysia Airlines promotion 'atrocious'A Malaysia Airlines promotion aimed at Kiwis and titled "My Ultimate Bucket List" is atrocious, says MH370 widow Danica Weeks.03 Sep 05:00 PM
BusinessHeat on Genesis over MKRMajority state-owned power giant Genesis Energy is in hot water over its sponsorship of <i>My Kitchen Rules New Zealand</i>.30 Aug 05:00 PM
OpinionJohn DrinnanJohn Drinnan: No dirt, we're advertisersThe Dirty Politics storm has exposed the dangers of advertising on controversial political websites.28 Aug 09:30 PM
BDBDTelecommunicationsMore subscribers fuel Sky TV profitsNZ's dominant pay-TV company posted a better than expected 21pc gain in profit as it boosted revenue from more subscribers.22 Aug 09:03 PM
TelecommunicationsSpark boss sees brighter futureSpark expects its operating earnings and profit will return to growth this financial year.22 Aug 05:00 PM
WorldCar companies' star appealIt's a far cry from the used car salesman buttonholing potential buyers on the forecourt.22 Aug 05:00 PM
TelecommunicationsSpark turnaround ahead of schedule, says MoutterSpark, the company formerly known as Telecom, says its strategy to turn its business around “is gathering pace” as it announces positive full-year result.22 Aug 02:30 AM
New ZealandNo action over inappropriate condom adNo action will be taken against TVNZ for airing a condom advertisement during a television movie about one of New Zealand's most high-profile rape trials.21 Aug 02:00 AM
New ZealandCondom ad 'wrong time'TVNZ has apologised for airing a condom ad that features a woman talking about her sexual enjoyment during a film about one of New Zealand's most high-profile rape trials.18 Aug 05:00 PM
New ZealandInnovative stamp ads lacked sticking powerBack in 1893, it seemed a bright idea for putting your product's name before thousands of customers.16 Aug 12:51 AM
TelecommunicationsTelecom changes its nameToday, Telecom becomes Spark. But as Hamish Fletcher reports, transforming the phone company is going to require much more than a name change.07 Aug 06:40 PM
BusinessWhiskas winning advertising cat fightWhiskas has won the first round of a legal cat fight with the maker of Purina pet food.07 Aug 05:00 PM
AirlinesTowering billboards a take-off hurdle at Mumbai airportMumbai's towering billboards are a physical hurdle preventing Air India from reaching its potential on what should be one of its most lucrative routes.06 Aug 03:50 AM
TelecommunicationsMediaworks joins Sky, TVNZ in ad banTVNZ has joined Sky TV in banning Slingshot's latest ads promoting the ISP's 'Global Mode service.'05 Aug 06:16 AM
