Latest from Advertising

Are US alcohol brands targeting underage youth?

Underage drinkers in America - those between 18 and 20 - are more heavily exposed to printed alcohol advertisements than any other age group, according to a new study.

Cat food fight: 'Smoke & mirrors'

Claims on packets of Whiskas cat biscuits are misleading and create "a smoke and mirrors effect", the lawyer for a competing pet food maker has told the High Court.

Graham McGregor on what is your customer service mind-set?

Graham McGregor: What could your business become famous for?

Google announce unlimited cloud storage

Google have bolstered their presence in the cloud storage space with an industrial strength version of Google Drive aimed at business users.

Graham McGregor: How 'word of mouth' marketing works

One of the marketing ezines I find particularly helpful is called ‘The Likeable Expert’.

The real value of online ads? Maybe not much

A group of economists have issued a study with a startling conclusion: for a large, well-known brand, search ads are worthless.

Butter vs margarine - the 100 year war

The 100-plus year war between butter and margarine has been a battle of cultural norms and of course, cash-rich marketing campaigns.

Prime $13m coastal land on market

A German breeder of Arabian horses is selling her large farm south of Auckland.

RSA anger at 'tongue-in-cheek' radio ad

An upmarket Auckland bar has been accused of making "untrue and defamatory statements", after an ad campaign poking fun at the RSA's food.

John Drinnan: Digital future? It's arrived

An annual outlook on the media and entertainment industry says we're in a new era, where Kiwi consumers no longer differentiate between the traditional and the digital., writes John Drinnan.

Media's 'age of digital normal'

The NZ media world has gone digital with online news and entertainment now a mainstream part of the sector, according to PwC's annual outlook for the industry.

Vodafone pours $50m into central Christchurch HQ

Complaints over Asians in advertising dismissed

Graham McGregor: Three valuable marketing lessons

Doctors want to cut flow of liquor money in Kiwi sport

The Medical Association is calling for a ban on all liquor industry sponsorship of sports and youth events and backs a proposal to ban alcohol ads on TV and radio.

John Drinnan: News - TVNZ doesn't get it

Television New Zealand is adamant the scrapping of up to 12 journalists' jobs because of cuts at 20/20 is not linked to an expensive makeover, writes John Drinnan.

Vodafone sets daily roaming flat fee