Latest from Advertising

Car companies' star appeal

It's a far cry from the used car salesman buttonholing potential buyers on the forecourt.

Spark turnaround ahead of schedule, says Moutter

Spark, the company formerly known as Telecom, says its strategy to turn its business around “is gathering pace” as it announces positive full-year result.

No action over inappropriate condom ad

No action will be taken against TVNZ for airing a condom advertisement during a television movie about one of New Zealand's most high-profile rape trials.

PR body to decide on Dirty Politics ethics

Graham McGregor: Creating profitable 'add on' retail sales

Condom ad 'wrong time'

TVNZ has apologised for airing a condom ad that features a woman talking about her sexual enjoyment during a film about one of New Zealand's most high-profile rape trials.

Innovative stamp ads lacked sticking power

Back in 1893, it seemed a bright idea for putting your product's name before thousands of customers.

Graham McGregor: The power of 'Thank You'

Duchovny defends Russian beer ad

The former The X-Files star features in a new promo for Siberian Crown, in which the New York native muses about how different his life would be if he had been born in Russia.

Graham McGregor: Marketing tips for busy people

Graham McGregor's column this week suggests three marketing tips that can be put into action fast for busy people.

Audi ad upsets OMC widow

The widow of How Bizarre singer Pauly Fuemana will pursue German car giant Audi over what she believes is unauthorised use of his work in a television ad.

Success: Two brands better than one

First there was the blind date. Then things progressed to clandestine meetings between adman Ben Goodale and his suitor. All along, his wife knew what was happening.

Graham McGregor: Make your business 'super referable'

Shelley Bridgeman: Is 'staying fresh' over-rated?

Kleenex Cottonelle's new television commercial certainly caught my attention.

Graham McGregor: How to write a business plan for small business

Fur flying in cat food case

Whiskas says its claims about the amount of protein in its cat biscuits are clear and unambiguous in the face of a rival's accusations they are misleading.