Lifestyle'Why is she running in this?'A bikini-clad model in the latest ad campaign for upmarket US baby stroller company Bugaboo has caused a stir amongst mums.27 Jul 01:55 AM
OpinionGraham McGregorHow to create a Profitable Competitive AdvantageGraham McGregor's weekly marketing tips on how to improve your business.13 Jul 10:30 PM
New ZealandCompany misled customers over tax payment claimsA television advertisement for a tax refund company has been found to have misled its customers into believing 90 per cent of Kiwis overpay their taxes.12 Jul 04:12 AM
New ZealandBurger chain rebuked for bad languageA complaint against Burger Fuel has been upheld in part by the Advertising Standards Authority because of bad language used on a billboard.12 Jul 03:21 AM
LifestyleCosmetics ad featuring Helen Mirren cleared of touch-up complaintsAds for L'Oreal moisturiser featuring actress Dame Helen Mirren have been cleared following a complaint that claimed post-production editing had enhanced her appearance.08 Jul 02:55 AM
LifestyleFitness giant defends ‘model’ adLorna Jane's ad for a "receptionist/fit model" to carry out administrative duties as well as help the design team fit garments caused outrage.08 Jul 01:15 AM
OpinionGraham McGregorOnline resources to improve your marketing activitiesGraham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.06 Jul 08:30 PM
OpinionGraham McGregorThe high value of persuasive testimonialsGraham McGregor's tips for collecting and using persuasive testimonials to boost your business.29 Jun 11:45 PM
OpinionGraham McGregor42 ways to increase your sales and profitsGraham McGregor looks at how you might be missing out on larger ways of increasing profits.22 Jun 09:30 PM
OpinionJame Griffin: The world's strangest ad?What do you want to do today? What do you want to be? Think quick.19 Jun 07:10 PM
BusinessESPN joins partnership with NZME.NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.17 Jun 12:19 AM
OpinionGraham McGregorGraham McGregor: How to create lifetime loyal customersGraham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.15 Jun 09:20 PM
OpinionChristopher NiescheChristopher Niesche: Nine fails cover punters' eyesChristopher Niesche writes: Nine chief executive David Gyngell said the profit downturn was a cyclical issue, "bump, not a hill". But is it?14 Jun 05:00 PM
EntertainmentTVNZ apologises for 'inappropriate' adA senior TVNZ staff member has apologised to Louise Nicholas after the broadcaster inadvertently aired an ad for condoms during a telemovie about her life.14 Jun 03:07 AM
LifestyleTwelve Questions: Phil ClemasMen's Health Trust chairman and billboard company boss Phil Clemas talks to Jennifer Dann about the need to get men talking about their health.10 Jun 05:00 PM
OpinionGraham McGregorCreative marketing to meet high value decision makersAn important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.08 Jun 09:30 PM
Media and marketingBig digital media shift in next 5 yearsPwC is forecasting ups and downs in the NZ media and entertainment sector over the next four years punctuated by disruptive digital technology.03 Jun 05:00 PM
OpinionGraham McGregorThe effectiveness of content marketingGraham McGregor says content marketing lets you communicate with your clients without hard selling.01 Jun 09:16 PM
New ZealandWicked Campers under fire againRental company Wicked Campers has again fallen foul of the advertising watchdog with offensive slogans painted on its vans.28 May 11:49 PM
New ZealandAlcohol advertising ban consideredA possible ban on alcohol advertising on Auckland Council buildings and land will proceed as part of an alcohol harm reduction policy.27 May 10:35 PM
OpinionGraham McGregorCreating a 'memorable point of difference'One way to create a competitive advantage? Create a Big Bold Statement.25 May 09:30 PM
LifestyleStop junk food ads aimed at Kiwi kids - expertsA broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.25 May 08:25 PM
BusinessTwitter ad strategy no defence for growth slowdownTwitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.23 May 12:00 AM
BusinessFTC asked to probe Google and YouTube Kids appConsumer groups say that YouTube Kids is filled with inappropriate content, including pornographic cartoons.22 May 10:00 PM
AirlinesDelta unveils 'internetest safety video'Delta Air Lines has taken a leaf out of Air New Zealand's book in releasing a viral new in-flight safety video.22 May 12:18 AM
OpinionJohn DrinnanJohn Drinnan: Digital billboards set to shineThe advertising world has gone digital - and not just indoors, writes John Drinnan. Outdoor advertising firms Adshel and iSite are both increasing their digital foothold in the Auckland streetscape.21 May 09:30 PM
BusinessKFC tries to revamp imageComedian Darrell Hammond portrays KFC's bearded founder in a new set of ads running on TV in the US and social media.20 May 02:00 AM
LifestyleVote: Raise the drinking age?Top NZ doctors are calling for the drinking age to be raised to 20 and booze sponsorship banned from public events in a push to reduce alcohol-related harm.19 May 08:15 PM
OpinionGraham McGregorGraham McGregor: Using digital personalisation to get positive publicity18 May 09:30 PM
TourismGreens urge clean up for tourismThe Green Party has urged New Zealanders to take action to clean up the environment following the revamp of Tourism New Zealand’s advertising campaign.15 May 09:09 AM
TourismTourism NZ moves away from hobbitsTourism New Zealand is moving away from Middle Earth to promote our country overseas.14 May 07:00 PM
