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Challenges sped up innovation for firm
Chris Pescott says he knew he wanted to run his own business, and so at 23 he started Perceptive Research.
Taxi driver ad complaints not upheld
Complaints about an advertisement that features an Asian taxi driver called Edward giving advice on how to get discounts for fuel have not been upheld.
Graham McGregor: Find a better way to sell
It could be a better way of making a sales presentation, creating repeat sales, generating referral business or resolving customer concerns.
Bella Katz: More bang than whimper in Australia please
Kiwi companies in Australia need to put more into advertising, writes Bella Katz.
'Why is she running in this?'
A bikini-clad model in the latest ad campaign for upmarket US baby stroller company Bugaboo has caused a stir amongst mums.
How to create a Profitable Competitive Advantage
Graham McGregor's weekly marketing tips on how to improve your business.
Company misled customers over tax payment claims
A television advertisement for a tax refund company has been found to have misled its customers into believing 90 per cent of Kiwis overpay their taxes.
Burger chain rebuked for bad language
A complaint against Burger Fuel has been upheld in part by the Advertising Standards Authority because of bad language used on a billboard.
Cosmetics ad featuring Helen Mirren cleared of touch-up complaints
Ads for L'Oreal moisturiser featuring actress Dame Helen Mirren have been cleared following a complaint that claimed post-production editing had enhanced her appearance.
Fitness giant defends ‘model’ ad
Lorna Jane's ad for a "receptionist/fit model" to carry out administrative duties as well as help the design team fit garments caused outrage.
Online resources to improve your marketing activities
Graham McGregor with couple of suggestions for online marketplaces that can help you with your marketing.
The high value of persuasive testimonials
Graham McGregor's tips for collecting and using persuasive testimonials to boost your business.
42 ways to increase your sales and profits
Graham McGregor looks at how you might be missing out on larger ways of increasing profits.
Jame Griffin: The world's strangest ad?
What do you want to do today? What do you want to be? Think quick.
ESPN joins partnership with NZME.
NZME. owned Adhub has signed ESPN on as its most recent publisher to its digital network.
Graham McGregor: How to create lifetime loyal customers
Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.
Christopher Niesche: Nine fails cover punters' eyes
Christopher Niesche writes: Nine chief executive David Gyngell said the profit downturn was a cyclical issue, "bump, not a hill". But is it?
TVNZ apologises for 'inappropriate' ad
A senior TVNZ staff member has apologised to Louise Nicholas after the broadcaster inadvertently aired an ad for condoms during a telemovie about her life.
Twelve Questions: Phil Clemas
Men's Health Trust chairman and billboard company boss Phil Clemas talks to Jennifer Dann about the need to get men talking about their health.
Creative marketing to meet high value decision makers
An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.
Big digital media shift in next 5 years
PwC is forecasting ups and downs in the NZ media and entertainment sector over the next four years punctuated by disruptive digital technology.
The effectiveness of content marketing
Graham McGregor says content marketing lets you communicate with your clients without hard selling.
Wicked Campers under fire again
Rental company Wicked Campers has again fallen foul of the advertising watchdog with offensive slogans painted on its vans.
Alcohol advertising ban considered
A possible ban on alcohol advertising on Auckland Council buildings and land will proceed as part of an alcohol harm reduction policy.
Creating a 'memorable point of difference'
One way to create a competitive advantage? Create a Big Bold Statement.
Stop junk food ads aimed at Kiwi kids - experts
A broad range of public health experts concerned about New Zealand's growing obesity rates want a clampdown on the marketing of unhealthy foods to children.
Twitter ad strategy no defence for growth slowdown
Twitter's ad team will do about anything to win clients yet ad agencies still devote most of their budgets to Facebook and Google.
FTC asked to probe Google and YouTube Kids app
Consumer groups say that YouTube Kids is filled with inappropriate content, including pornographic cartoons.
Delta unveils 'internetest safety video'
Delta Air Lines has taken a leaf out of Air New Zealand's book in releasing a viral new in-flight safety video.