Can strong wool make a comeback? Lisa Portas says yes
“People love wool, but their wallets don’t get bigger because they love it."
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Latest fromFarmers
'Every day is a privilege': Mark Leslie on leading NZ's largest farm
"Agriculture is far from being a sunset industry".
'Artificially coloured': Faking show sheep in 1911
If a sheep was not shown in its natural colour "it was not worthy of being shown at all".
Vege tips: Preserving your garden's bounty for winter
Opinion: Kem Ormond is stripping her garden of produce before winter arrives.
Teen breaks barriers with historic tractor-pull win
Ella Martin, 17, is the first female to win the Northland Field Days' tractor-pull title.
Mountain for sale: Iconic station has been in family for more than 100 years
'Time for someone else to have a go' with one of Hawke's Bay's most outstanding features.
A unique slice of Paradise in the middle of nowhere
Kem Ormond's three days at Blue Duck Station were truly something special.
'Believe in yourself': Students tackle environmental challenges at expo
'Just because it hasn’t been done before, it doesn’t mean you can’t do it.'
Luxon visits the Wānaka A&P Show
Luxon officially opened the show before visiting the wool pavilion and sheep yards.
Emma Poole talks dairying and drought on The Country
Peter Walsh, Emma Poole, Shane McManaway, Dr John Roche, and Chris Brandolino.
Top axeman Jack Jordan ready for NZ Rural Games
Jordan's brother Shane will be a tough rival at the wood chopping event.
Stuart Neill wins Canterbury Ballance Farm Environment Awards
Judges said Pukatea Dairy Farms chooses to do the right thing, rather than the easy thing.
Eels picked away at farmer’s injured leg - now he’s healed and planning to run a Coast to Coast
Seven gruelling surgeries and a painstaking skin graft won't hold Harvey Nelson back.
The Country: How Trump's tariffs could affect Kiwi farmers
Todd McClay, Kate Acland, Chris Russell, Steve Hollander, and Warwick Catto.
'Recruitment issue': Council struggles to fill $129k forest job
It turns out that hiring a dedicated manager for Nelson’s forests is not so clear-cut.
Far North could be industrial hemp stronghold if drug law changes
The Far North is ideal for a burgeoning hemp industry, but a law change is needed first.
Hawke’s Bay Regional Council wants $225m water storage facility on Ngāruroro River tributary
The cost of the feasibility study will be about $3.2m, shared by HBRC and the Government.
‘The grass is golden’: Farmers desperate for rain
'A lot of people are struggling for water to feed their stock.'
Will NZ farmgate milk prices hold?
Expectations of a $10/kg-plus milk price remain in place despite weak dairy auction.
'Solid demand': Strong start to the year for red meat exports
Export values in January increased 28% year-on-year to $927 million.
Gene technology bill: Hawke’s Bay apple CEO says it’s needed, but critics remain
'The only way we are going to continue to compete globally is through innovation.'
The PM talks Trump, tariffs, and sandwiches on The Country
Christopher Luxon, Emma Brodie, Emma Higgins, and Gordon Rennie.
Another slip in the global dairy trade auction
This follows a 0.6% decline from the previous event two weeks ago.
Farming co-ops can get bad rap on green scale but can also be a force for good
Analysis: The United Nations named 2025 the International Year of Co-operatives.
Rob Hewett talks Bremworth on The Country
Rob Hewett, Cameron Bagrie, Hunter McGregor, and Dr Jacqueline Rowarth.
Unions concerns over new immigration policies for RSE workers
There are close to 9000 workers in NZ under the Recognised Seasonal Employer scheme.
Opinion: Why the Government needs the rural sector
Opinion: The government is emphasising the role of rural areas in economic recovery.
Pāmu reports half-year net profit of $62m
Pāmu - formerly Landcorp - is New Zealand's largest pastoral farmer.
North Hokianga A&P Show in pics
Plenty on display at 110th North Hokianga Agricultural and Pastoral Show.
The Country: Toa Henderson on his Golden Shears win
Toa Henderson, David Seymour, Laura Koot, Craig "Ferg" Ferguson, and Phil Duncan.
Southland farmer's edible bale wrap nets global interest
'No one else is doing it. No one else in the world. Just little old Grant from Orepuki.'
'I used to dream of this moment': Toa Henderson's Golden Shears triumph
Results from the 23rd Golden Shears International Shearing and Woolhandling Championships.
Coffee prices are at a 50-year high. Producers aren’t celebrating
New York Times: How climate change is reshaping the future of coffee farming.
Vege tips: Rhubarb, a very confusing vegetable
Opinion: Usually used in desserts, I can’t imagine serving rhubarb up with my peas.