The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

'They see all sorts of issues': Southlanders' wary of EVs

By Laura Smith
Otago Daily Times·
6 Oct, 2021 10:00 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
The Electric Motor Vehicle Company director Alex de Boer in an eTuatara ATV. Photo / Laura Smith

The Electric Motor Vehicle Company director Alex de Boer in an eTuatara ATV. Photo / Laura Smith

When Alex de Boer set up an electric vehicle shop in Invercargill a few years ago, he had a vision of changing southern attitudes towards the technology.

Southland has one of the lowest uptakes of EVs in the country, and The Electric Motor Vehicle Company director thinks residents' feelings remain negative, despite neighbouring Otago having one of the highest rates.

De Boer argued there were not as many "rich greenies" in the region as there were in Dunedin.

The company stocks a range of farm-suitable vehicles, including the eTuatara ATV which Dunedin Botanic Garden staff are trialling at present.

De Boer said Southlanders' attitudes towards EVs were generally quite negative.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

"They see all sorts of issues."

He understood cost was a major factor, particularly for vehicles with a larger battery.

These factors were highlighted in recent research commissioned by Great South.

Advertisement
Advertise with NZME.

However, the results of surveys have the agency saying barriers can be overcome.

Great South strategic projects general manager Steve Canny previously told the Otago Daily Times the Southland EV ownership rate sat at 0.75 vehicles per 1000 people.

Only Gisborne and the West Coast had lower rates than Southland.

Auckland's rate was 6.9 per 1000, Wellington's was six per 1000, Canterbury's was 5.75 per 1000 and Otago's sat at 4.14 per 1000. The study updated the figure to 0.67 vehicles per 1000 people for Southland.

Discover more

Companies

A2 Milk's Mataura Valley to go 100% electric

30 Sep 04:00 PM

Opinion: Carbon farming - what is the end goal?

29 Sep 02:00 AM
Business

Huge spike in EV sales as feebate kicks in

03 Aug 05:15 AM

Comment: EVs are OK but not practical for farmers yet

21 Jul 10:45 PM

A total of 1000 survey responses were received, 75 per cent of those being from individuals, while 25 per cent were from self-employed people or businesses.

Canny said business respondents further noted towing ability and the need for off-road vehicle options as barriers to getting an EV, but noted farm bikes and side-by-side utility terrain vehicles were already available in Southland and their use was increasing.

The Government is encouraging a move to EVs as part of its drive towards a net-zero emissions economy, and partway through the survey collection announced a rebate scheme to encourage EV purchase.

From 2022, it is proposed high-emitting vehicles be charged a levy to cover the subsidy.

Overall, 74 per cent of business and 46 per cent of households were not supportive, with a large number undecided, the survey showed.

"Most significantly, the announcement of the clean-car subsidy reduced the likelihood that Southlanders would purchase an EV or hybrid vehicle. This was even the case for those within the subset respondents with strong support for climate change action," Canny said.

Advertisement
Advertise with NZME.

Great South supposed the decrease in likely EV or hybrid uptake was due to a change in the type of people who answered the survey after the announcement.

But it figured this would mean the overall survey would more accurately represent the views of the Southland population as a whole.

Great South planned to use the findings to develop projects to address and overcome the key barriers and concerns.

Save
    Share this article

Latest from The Country

The Country

Seabed miner slows fast track with ‘cynical’ response

The Country

'Mindless behaviour': Vandals damage road signs in Rangitīkei

The Country

'Wool queen' Philippa Wright on The Country


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from The Country

Seabed miner slows fast track with ‘cynical’ response
The Country

Seabed miner slows fast track with ‘cynical’ response

Trans-Tasman Resources has failed to provide information asked for by officials.

15 Aug 03:53 AM
'Mindless behaviour': Vandals damage road signs in Rangitīkei
The Country

'Mindless behaviour': Vandals damage road signs in Rangitīkei

15 Aug 03:22 AM
'Wool queen' Philippa Wright on The Country
The Country

'Wool queen' Philippa Wright on The Country

15 Aug 01:41 AM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP