The chief executive of vegetable supplier Leaderbrand wants a long-term fix to State Highway 2 between Wairoa and Napier.
Part of it was closed again on Sunday due to a slip between Pūtōrino and Kotemaori north of the Waikare Rd intersection.
The road was closed overnight.
Richard Burke said with no diversions available, the company had no choice but to reroute its trucks from Gisborne to Rotorua before heading south to the Cook Strait ferries.