The Country
  • The Country home
  • Latest news
  • Audio & podcasts
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Rural business
  • Rural technology
  • Rural life
  • Listen on iHeart radio

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • Coast & Country News
  • Opinion
  • Dairy farming
  • Sheep & beef farming
  • Horticulture
  • Animal health
  • Rural business
  • Rural technology
  • Rural life

Media

  • Podcasts
  • Video

Weather

  • Kaitaia
  • Whāngarei
  • Dargaville
  • Auckland
  • Thames
  • Tauranga
  • Hamilton
  • Whakatāne
  • Rotorua
  • Tokoroa
  • Te Kuiti
  • Taumurunui
  • Taupō
  • Gisborne
  • New Plymouth
  • Napier
  • Hastings
  • Dannevirke
  • Whanganui
  • Palmerston North
  • Levin
  • Paraparaumu
  • Masterton
  • Wellington
  • Motueka
  • Nelson
  • Blenheim
  • Westport
  • Reefton
  • Kaikōura
  • Greymouth
  • Hokitika
  • Christchurch
  • Ashburton
  • Timaru
  • Wānaka
  • Oamaru
  • Queenstown
  • Dunedin
  • Gore
  • Invercargill

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In

Advertisement
Advertise with NZME.
Home / The Country

Pastures Past: Rural women making headlines in the 1940s

Kem Ormond
By Kem Ormond
Features writer·The Country·
24 Aug, 2024 05:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save
    Share this article
Different aspects of rural women's lives made the papers back in the day.

Different aspects of rural women's lives made the papers back in the day.

Kem Ormond takes a look at the world of farming back in the day.

Women in agriculture have always played an important role on and off the farm, pushing against the “grass ceiling” to have their voices heard in what was traditionally seen as a male-dominated sector.

In 2017, Federated Farmers welcomed its first female president Katie Milne, and in 2023, Emma Poole made headlines for winning the FMG Young Farmer of the Year contest.

This is a far cry from back in the day when, in 1927, rural women were in the papers for monopolising party telephone lines with “gossip and trivial conversations”.

Or in 1940, when a letter to the NZ Herald asked why rural women couldn’t vote in county council elections, while their “city sisters” could at the municipal elections.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

It wasn’t all doom and gloom though.

In 1941 the Auckland District Federation of Women’s Institutes passed a remit against “unsatisfactory and unfair” petrol restrictions to country residents — and Taranaki farmers sang the praises of the hardworking land girls, in the NZ Herald in 1942.


Advertisement
Advertise with NZME.

Too much gossip

Women on the telephone

New Zealand Herald, November 17, 1927

Those people who monopolise party telephone lines for gossip and trivial conversations of unreasonable duration had few friends at a meeting at the Palmerston North Chamber of Commerce.

“Every time I go to ring a subscriber on a rural line,“ said one member, “there is always the chatter of women’s voices on the wire.”

“They talk about babies and how many currants they put in their cakes,” interrupted another.

“Last week,” a businessman declared, “I had to get in touch with a party line subscriber very urgently, and for over half an hour the line was engaged, it being the same two women who were doing all the talking.”

A suggestion was made that check might be kept by the postal authorities on the length of conversations over party lines, but discussion on the proposal made it clear that such was quite impractical.

Institute affairs

Auckland Federation

Petrol restrictions

Hardships in rural areas

Advertisement
Advertise with NZME.

New Zealand Herald, November 7, 1940

A protest against the petrol restrictions as they stood at present was embodied in a remit passed at the annual meeting of the Auckland District Federation of Women’s Institutes held yesterday in the Milne and Choyce Reception Hall.

The remit stated that the restrictions at present were unsatisfactory and unfair to country residents.

It suggested that they should be lightened to some extent for the benefit of the rural population and that less petrol should be allowed to city and suburban dwellers who had every facility of transport by buses and trams.

NZ Herald, November 7, 1940.
NZ Herald, November 7, 1940.

The president, Mrs. A. H. Blackmore, presided, and associated with her on the platform were Miss Amy Kane, of Wellington, Dominion president, Mrs. J. B. Macfarlane and Mrs. L. S. Rickerby, president and chairman respectively of the Victoria League, and members of the federation executive.

A visit ‘was also paid to the meeting by Miss B. E. Carnachan, who received socks knitted by the members for soldiers, on behalf of Patriotic headquarters at Yorkshire House.

Advertisement
Advertise with NZME.

Women Voters

New Zealand Herald, May 17, 1941

Sir, — May I inquire the reasons, if any, for the following anomaly: Why is every woman over the age of 21, who resides in the city, whether property owner or not, entitled to a vote at the municipal elections, while the wives and daughters of farmers and rural dwellers, with just as many interests at stake, have no vote at county council elections?

Surely these women should have the same rights as their city sisters.

Pankhurst 1941 Model.

Land girls work well

New Zealand Herald, February 25, 1942

New Plymouth, Tuesday

Advertisement
Advertise with NZME.

Farmers in Taranaki are taking a greater interest in the Women’s Land Corps.

Wherever they have been placed the girls have done so well that neighbouring farmers in the district have sent applications.

Hawera, Stratford and New Plymouth rural districts are all making inquiries for girls as a result of favourable impressions created.

- Source: Papers Past


Save
    Share this article

Latest from The Country

The Country

'My world': Death of talented young Kiwi sportsman shocks community

The Country

Recloaking Papatūānuku aims to restore 2.1 million hectares of native forests

The Country

Polls and popularity with the PM on The Country


Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

Advertisement
Advertise with NZME.

Latest from The Country

'My world': Death of talented young Kiwi sportsman shocks community
The Country

'My world': Death of talented young Kiwi sportsman shocks community

Zak Baikie was making a name for himself in rodeo, having previously been a snowboarder.

13 Aug 06:00 AM
Recloaking Papatūānuku aims to restore 2.1 million hectares of native forests
The Country

Recloaking Papatūānuku aims to restore 2.1 million hectares of native forests

13 Aug 04:00 AM
Polls and popularity with the PM on The Country
The Country

Polls and popularity with the PM on The Country

13 Aug 01:31 AM


Farm plastic recycling: Getting it right saves cows, cash, and the planet
Sponsored

Farm plastic recycling: Getting it right saves cows, cash, and the planet

10 Aug 09:12 PM
NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP