"It's a major step forward for the growers up here. It's better for the fruit and it's better for us."
He said the Marsden Pt option would significantly lower his transport costs. Currently kiwifruit is trucked from Kerikeri to Auckland, before being loaded onto rail and taken to the Port of Tauranga to be distributed overseas.
Mr Thompson said the cost to get one pallet of kiwifruit from Kerikeri to the Bay of Plenty is about $102. To load that same pallet at Marsden Point is expected to cost about $36, a saving of $66.
The service will reduce the number of trucks heading south of Marsden Point.
As it stands, 3.5 million trays equates to about 520 truck and trailer units heading south of Whangarei annually. As volumes increase over the next three years, that figure would climb to 850 a year.
Mr Thompson also expected the new service would be better for the produce.
"We hope it's good for the fruit - not sitting in a truck for 12 hours, which can happen."
Mr Thompson said a regular shipment from Whangarei is something the industry has been trying to get going for 18 to 20 years. In the past, a charter vessel has stopped sporadically, but a regular service allows packhouses to plan better.
"Everything will be a lot smoother."
Zespri and MSC are finalising details of the trial which will start in May and initially run until the end of the kiwifruit season in late August.
Zespri will deliver reefer containers full of kiwifruit to the MSC ship every two weeks to be shipped directly to Singapore, to be sold around the world. It is hoped the service will become permanent in 2019.