Financial results media scrum over, two interviews with journalists down and a swag more scheduled, Fonterra chief executive Miles Hurrell's baby face is starting to take on some harder edges.

It's been a marathon couple of months leading to Thursday's formal presentation of the dairy cooperative's grim annual results, tempered only slightly by the simultaneous unveiling of a bright and shiny new business strategy.

There are only so many times a man can smile while saying "mea culpa New Zealand".

READ MORE:
Fonterra posts $605m loss, turns business upside down
Fonterra's new strategy: All you need to know

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