Thousands of hectares of farming land is being converted to forestry in Wairoa, but most people haven't noticed, says Dave Read.

In the past six to eight months, Wairoa farmer Dave Read has seen a big jump in the price of farmland, as cashed-up purchasers have bought 10,000ha of pasture for conversion to forestry.

"A lot of people who were maybe, sort of, sitting on the fence and thinking about selling, they're just scrambling to sell now," Read told The Country's Jamie Mackay.

The sales were so fast and prolific, even Te Uru Rākau (Forestry NZ) had no evidence of