Fonterra's Open Gates events are a great opportunity to "get some really good stories out there" for dairy farmers says Mike Cronin.
Fonterra's Managing Director for Co-operative Affairs told The Country Early Edition's Rowena Duncum about Open Gates, where the public get check outhow things work on-farm.
Rain didn't stop 7000 people visiting 14 farms all over the country, where they could learn about a variety of topics, such as organic farming or advances in environmental practices.
There was even a farmer's market, with pizza and gelato on offer.
Also in today's interview: Cronin gave further details about the farms taking part in Open Gates and talked about how Fonterra was celebrating 10 years of the KickStart breakfast programme, a partnership with Sanitarium and the Ministry of Social Development.