"It's such a big event. We generated $28 million of revenue over a 24 hour shopping period, so that's quite incredible," says Grave, who reports that 30 million people visited the Anchor online store.
"That's about 8400 metric tons of product sold which is a huge amount."
Grave says the reason Anchor products go so well is due to the trust consumers have in New Zealand dairy and the "very strong association with Kiwi grass-fed cows outside [that are] looked after."
Also in today's interview: Paul Grave talks about Jersey Caramel ice cream and Fonterra's partnership with Future Post, an initiative to use recycled milk bottles and plastic bags to make fence posts.
