Concerns over China's shrinking working-age population convinced Beijing to repeal its controversial "one child" policy in 2015, much to the delight of the infant formula world.

The trouble is, Chinese couples have not been playing the game.

A year after the end of "one child", the birth rate surged by 8 per cent but promptly fell by 4 per cent in the following year.

Samuel Liu, secretary-general of China Nutrition and Health Food Association, said the rate fell by an estimated 3 per cent in 2018 and is projected to fall by 2 per cent in the current year, and

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