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What do Gen Z shoppers want? A cute, cheap outfit that looks great on Instagram

By Elizabeth Paton, Taylor Lorenz and Isabella Kwai
New York Times·
17 mins to read
What do Gen Z shoppers want? A cute, cheap outfit that looks great on Instagram
University student Nicole Lambert, 20, and her best friend Helena Marshall take selfies prior to going out for the evening in Sydney, Australia. Photo / Lisa Maree Williams, The New York Times

Three young women shoppers in three countries talk about what they buy, where they buy it and why.

For every Greta Thunberg and school-skipping climate change protester, there is another member of Generation Z buying inexpensive clothes on a smartphone.

Their purchasing choices — fueled by influencer culture and catered

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