A Florida therapist who claimed he could cure homosexuals has secretly been soliciting sex with men on gay dating apps.
Norman Goldwasser, clinical director of Horizon Psychological Services in Miami Beach, compared homosexuality to OCD and claimed his services could change clients' sexual orientation.
But the 46-year-old was revealed to be gay himself after he was found using Manhunt and Gay Bear Nation to hookup with other men, the Daily Mail reports.
He used the pseudonym "hotnhairy72" and uploaded naked pictures to his profile to attract other gay men.
He listed a number of interests including "dating", "kissing", "married men", "massage" as well as a series of explicit sexual activities.
The profile was unearthed by a man claiming to be one of Goldwasser's former "gay conversion therapy" patients.
The ex-patient then contacted Truth Wins Out - a LBGT non-profit - which set up a fake profile with the name 'Brandon' to lure the therapist into meeting in a sting operation.
Goldwasser allegedly agreed to meet Brandon at a Fort Lauderdale motel room before he was confronted by Truth Wins Out founder Wayne Besen.
Besen said Goldwasser initially tried to deny it was him on the apps.
"I promptly texted the Manhunt screenshot. He then called me and confessed, begging for mercy," Besen told NBC News.
Goldwasser released a statement Tuesday morning via an email to the news outlet.
In it, he said: "The fact that this story and others have been brought to the public is incredibly painful but will become a catalyst for me seeking the right help for myself.
"It is sad that despite the fact that I have been able to help many people over the years who have suffered from the effects of child sexual abuse and sexual addiction, I obviously was unable to help myself.
"There is no justification for my personal behavior and I deeply regret the pain I have caused people in my personal life."
Truth Wins Out is staunchly against "gay curing" therapies and said Goldwasser was committing fraud by 'misleading clients and adversely affecting their mental health'.