Few body parts are more recognisable - or indeed more controversial - than Kim Kardashian West's backside.
Over the past decade we have watched Kim's bottom blossom as her celebrity grows.
Many have speculated if those iconic cheeks are natural or whether they have been boosted with implants.
Cosmetic surgery rumours were reignited in the most dramatic way this week when undoctored images of the Keeping Up With The Kardashians star's behind were published online, reports news.com.au.
The unairbrushed images showed the 36-year-old wearing a barely-there black G-string and tank top, her cellulite and bumps visible in all their natural glory.
This is original Kimmy K, pre-nose job and pre-Kanye. In Mexico, 2008 where paparazzi caught her every move, that her mother Kris Jenner definitely planted there to follow them around.
A blonde Kim K posing on Instagram, as usual.
Feeling tropical on a trip to Hawaii in 2012.
The butt photo to end all butt photos ... or so we thought. Some lucky chap got to oil up Kim's behind during this photoshoot for the cover of Paper magazine and as predicted, this cover broke the internet.
Kim has previously said that she posted this selfie on Instagram because she wanted to prove to everyone that she could still work it after having a kid. And boy, did it work.
This was part of yet again, another staged paparazzi vacation photoshoot designed to prove to everyone how much weight Kim had lost after giving birth to her son, Saint, in 2015.
That's her assistant Stephanie Shepphard in the foreground dutifully taking snaps for Kim's social media accounts, like a true friend.
"Oh hey girl. Just me on a beach. No big deal".
And then the big one. Literally. Kim was photographed in the raw. Uncensored and unfiltered. With actual flaws on what people had long thought was a perfect bum. Women rejoiced. The world went mad.