Deepfake porn will soon be so easy to use that creating the sinister vids will be a simple as using Instagram filters, a tech expert has warned.
The rise in deepfake videos has been swift, with celebrities and politicians alike finding themselves duplicated into disturbingly lifelike clips.
A recent video showing comedian Bill Hader morphing into Tom Cruise has received millions of views online, spooking viewers with it's uncanny accuracy.
Now ordinary citizens may find themselves on the receiving end of the digital fakery, with Shamir Allibhai, CEO of video verification company Amber, telling the Daily Star that "it will soon be as easy to create a fake as it is to add an Instagram filter".
Allibhai warned: "Women will be the primary target of the weaponisation of this deepfake technology."