Auckland's own Snapchat story is causing quite a stir online where it's been dismissed as "boring" and "cringe" - but perhaps beauty is in the eye of the beholder.
The promotional video, broadcast on the popular photo-sharing app Snapchat, takes clips submitted by users and joins them together as a 'story' featuring the best of Auckland.
Auckland's story drags out many of the familiar old tropes - the Sky Tower, Marmite, Rangitoto, the Waiheke ferry, and of course, the Sky Tower. Over and over again.
Even Auckland's deputy mayor Penny Hulse makes an appearance, as does New Zealand's only rollercoaster at Rainbow's End.
Advertisement
Advertise with NZME."Welcome to Auckland Life," says a woman in one clip. "We do not ride sheep to work, we do not sound like Australians, but we do win the rugby".
How very Auckland to take credit for the All Blacks' success and conveniently forget the Blues dismal performance this season.
Overall, the reaction seems to be that New Zealanders hate it, but those overseas love it and want to visit as a result.
"i just watched the auckland snapchat and MAN I WANNA GO TO NEW ZEALAND/AUSTRALIA SO BAD OH MY GOD," said @RlANTIMELOW.
"Got to listen to the Auckland snapchat story with sound because the accents are just way too nice", said @MickelobeSmalls
Others compared it to their own hometown's Snapchat story.
"Funny the comparison between Liverpool life and Auckland on snapchat at the same time, just embarrasses England so much" said @helderfig_.
Kiwis living overseas also seemed to enjoy the story, which induced nostalgic feelings for many.
Advertisement
Advertise with NZME.Perhaps predictably, locals were unimpressed with the effort describing it as "boring", "embarrassing" and "cringe".
Others bemoaned the fact that clips were submitted on a dull Tuesday in Autumn, rather than at the height of summer when the city would be at its best.
"I want to vomit all over the Auckland snapchat story", tweeted @littlewhiskey_.
One Reddit user even suggested a new slogan for the city: "Auckland. There's not much happening, eh?"
But perhaps the reaction shows it's best to look at a city through fresh eyes - even if we all take the Sky Tower and Marmite for granted.
