A frank and expletive-ridden rant by former Oasis star Noel Gallagher in which he trashes the band's efforts at making videos has become an online sensation.
The musician, who quit the band in 2009 after falling out with brother Liam, said the band's approach to promos could be summed up as "walking and playing and standing still - and looking bored".
And he also tells fans the group should never have even bothered making their fourth album Standing On The Shoulder Of Giants.
His candid views are revealed in a commentary recorded for a DVD collection of the band's promo films, in which he pleads just as the single Who Feels Love? begins: "Can we listen to this with the sound down?"
The star's most damning and hilarious comments have been edited together into a foul-mouthed 10-minute film which has been attracting thousands of views on YouTube.