Website of the YearAdele has come under fire for her Saturday Night Live performance, during which she took part in a comedy skit mocking sex tourism in Africa.
The sketch poked fun at the reported growing number of white middle-aged divorcees who travel to the continent for "no-frills sex".
In the three-minute skit, Adele and Kate McKinnon fronted an African Tourist Board ad and encouraged women to visit.
"Witness the wonder, the escape, the story," urged McKinnon, while as a shirtless black man walked across the screen arm in arm with an older white woman.
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Advertise with NZME."The sandy beaches. The massive bamboo," continued Adele.
The innuendos kept coming as Adele increasingly struggled to suppress her laughter.
"I found a deep, deep connection," she giggled.
"You can feel it in your stomach."
One viewer wrote: "I was actually enjoying it until the comments and the black men carrying white women around. actually felt a bit sick and couldn't enjoy the rest and I adore Adele but I wish she hadn't taken part in this skit."
Another accused it of "using black men as sex toys" and called it "highly offensive".
A third wrote: "Adele looks great for sure but the Africa skit was in poor taste tbh!"
Earlier this year, Singing superstar Adele sparked a social media backlash with her latest near-unrecognizable Instagram post.
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Advertise with NZME.The photo showed the star as fans have never seen her before: clad in a Jamaican flag bikini top, a feathered embellishment on her shoulders and with her hair curled into tight knots.
"Happy what would be Notting Hill Carnival my beloved London," she captioned the pic, a nod to London's huge annual carnival led by members of the British West Indian community, which had been canceled.
But the 32-year-old star's choice of attire — and especially a Bantu knot hairstyle usually worn by women of African descent — copped a roasting online, amid accusations of cultural appropriation.