They better believe any publicity is good publicity.
Vogue Brazil has come under fire for a controversial campaign that sees disabilities photoshopped onto able-bodied models in a bid to promote the Paralympics.
The fashion bible announced their collaboration with paralympic ambassadors Cleo Pires and Paulo Vilhena on Friday in a campaign called "We Are All Special Olympics".
The campaign shows stark pictures of them in sportswear against a white background with what appears to be their disabilities in full view.
However the picture is actually a composite with the disabilities belonging to table tennis player Bruninha Alexandre, who had her right arm amputated when she was just three months old, and volleyball player Renato Leite, who has a prosthetic leg.
