Graham McGregor looks at how you might be missing out on larger ways of increasing profits.

Q&A with Richard Francis, CEO of Kiwi company Spotlight Reporting, about doing business in the US.

There is a vast gulf between what business tools can do; and how people actually them, says Debbie Mayo-Smith.

Q&A with Anne Fulton, CEO of Kiwi company Fuel50 about doing business in the US.

Q&A with Craig McFadyen, a founder of LearningPlanet, about educating himself as a business owner.

Q&A with Emma Thompson, managing director of Etc Communications about upskilling with the Institute of Directors course.

Graham McGregor says loyal customers can be turned into lifelong loyal customers by making their lives easier.

Debbie Mayo-Smith gives tips on finding a missing email or lost folder in your inbox.

Word of mouth is an inexpensive marketing strategy that supports a business activity to bring in more customers.

How do you know what you don't know? Many small business owners find out the answer to that question the hard way.

Anthony Cabraal, chief marketing officer and co-founder of Chalkle, on the site's role in the sharing economy.

Q&A with business owner Daniel Sadler about how further training has helped his business.

Q&A with Kim Voon, founder of Auckland-based online marketing agency Insight Online about upskilling.

Massey University Economics Professor Christoph Schumacher and Masters student Nigel Espie on being on the defensive. "A defensive move could be to raise barriers to entry, which creates an economic moat around a company's business."

Julia Charity describes her business as 'homestay for grownups'. She talks with Caitlin Sykes about the online marketplace.

Automotive brands have huge personalities, which of course is a big part of the appeal in driving one.

Q&A with Oscar Ellison, founder of YourDrive, a peer-to-peer vehicle renting business in Auckland.

An important marketing goal for some businesses is to get regular appointments with high value decision makers, writes Graham McGregor.

Bernadette Casey, creative director of The Formary, talks with Caitlin Sykes about exhibiting at the Milan World Expo.

Q&A with Brent Spillane, MD of XPO Exhibitions, which runs NZ’s largest business-to-business trade shows.

Game theory offers a powerful way of thinking about various strategic situations that stretch far beyond football.

90 Seconds is a cloud-based video production company and they only need 15 secs to successfully pitch their business.

Graham McGregor says content marketing lets you communicate with your clients without hard selling.

Chris Cullen of Culley's, which specialises in hot sauce, was recently a vendor at the New York Hot Sauce Expo.

In small businesses, managers and owners wear many hats. Make sure you have the right focus to reach your business goals.

Your Business editor Caitlin Sykes talks with Kate Belcher of Revolution Tours about achieving a work life balance.

Melanie Clark, owner of online business Candybox talks about how she juggles her business and her family life.

If you don't take care of yourself you can not take care of anything else, says Dr Mark Le Fevre.

Richard Butler, a founder and director of BlueBerry IT talks to Caitlin Sykes about a healthy work life balance.

The Under 20 FIFA World Cup gives New Zealanders the opportunity to garner some valuable business insights.