Diane Hurford, creator and CEO, Brolly Sheets on Planning. When it comes to business, planning is the key for Brolly Sheets founder Diane Hurford. Diane shares with us the map that will drive her multi-million dollar sales goal in the next five years. “I’m a great believer in plans, so I know where I want the journey to go, I know in five years’ time where I want to be. I call it my Steve Austin plan and it’s a $6m plan,” Diane says.