New Zealand pudding brand Aunt Betty's has apologised for using a joke from a dead American comedian without attribution.
Aunt Betty's, owned by Hansells Food Group, said it will remove the quote by the late US comedian Mitch Hedberg from its packaging.
"Rice is great if you're hungry and you want to eat 2,000 of something," Aunt Betty's packaging said.
The line is nearly identical to a joke by Hedberg, who died accidentially in 2005 after taking drugs.
Hedberg, a hit on The Late Show With David Letterman, was once was dubbed ``the next Seinfeld'' by Time magazine.