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How TikTok reads your mind

By Ben Smith
New York Times·
13 mins to read
How TikTok reads your mind
A new document reveals new details of how the most successful video app in the world has built such an entertaining and addictive product. Photo / Getty Images

It's the most successful video app in the world. A New York Times columnist has obtained an internal company document that offers a new level of detail about how the algorithm works.

There are four main goals for TikTok's algorithm: "user value," "long-term user value," "creator value," and "platform value."

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