Premium

Five big challenges facing Sky's new marketing boss Steve Bayliss

Damien Venuto
By
Damien Venuto is a business writer for the New Zealand Herald·NZ Herald·
6 mins to read
Five big challenges facing Sky's new marketing boss Steve Bayliss
Five big challenges facing Sky's new marketing boss Steve Bayliss

COMMENT:

On Friday afternoon, Sky announced the appointment of industry stalwart Steve Bayliss to take over the marketing reins at the business.

During his long stints at Air New Zealand and Foodstuffs, Bayliss established a strong reputation as a marketing boss adept at the age-old art of convincing consumers that

Save