Latest from Media and marketing

<i>Media</i>: Henry's return will test audiences

<i>Mark Irving:</i> Maximise the message before advertising

You can't just presume that people know or care about your company, let alone try and find out what they do.

<i>Media:</i> Don't blame the monkey, blame the organ grinder

The real question is about Television New Zealand and its cynical use of racial comments to boost publicity and profits.

New 4G phones may 'ruin' cable TV signals

4G mobile phones are set to disrupt households' cable television - and possibly their neighbours' sets as well.

Real Groove magazine to close

<i>Debbie Mayo-Smith</i>: It's the message that matters, not the postman

How do we generate more new business cheaply and easily? That's the magic pill businesses are looking for. Some might feel social media is the answer.

Publisher goes into liquidation

<i>Media</i>: MP gets an easier run than TV heads

Never mind sex on TV.

<i>Mark Irving: </i> What branding can really do

Often the advertising for products such as beer, bottled water and milk is the only point of difference because the products are so similar.

TVNZ boosts profit after cost cutting

<i>Media</i>: TV3 checking pulse of Campbell Live

TV3 owner MediaWorks is questioning if the nightly <i>Campbell Live</i> is sustainable on its present ratings.

Sky to try internet TV again this year

Sky TV profits up 17pc, subscribers grow

Sky Television has reported a 16.9 per cent rise in annual profits and says it is now in 47.9 per cent of New Zealand homes.

<i>Media</i>: TVNZ7-Radio NZ merger tough ask

APN earnings returning to pre-crisis levels

APN half year profits up 11pc

New Zealand Herald and nzherald.co.nz owner APN News & Media Ltd has reported half year profits up 11pc.