Product placement hits Britain but junk food is out
Product placement will be hitting the UK for the first time at the end of February.
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The Hollywood shell game
In part two of her investigation of the movie business, Karyn Scherer finds that the numbers are not what they seem.
State subsidies for films 'up in the air'
The new prime-time television show Detroit 1-8-7 is giving the Motor City's famous restaurant, American Coney Island, a lift.
<i>Sean D'Souza</i>: Lead the way from attraction to conversion
Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion?
The Big Picture
Taxpayers have paid $500m-plus to subsidise big-budget movie makers. Is it money well spent, asks Karyn Scherer.
<i>Mark Irving :</i> It's got to be relevant to get in the door
In the hugely competitive NZ retail sector you have to offer some deal to get people in the door.
<i>The future is you</i> - Brent Impey's John O'Shea Memorial Address
This speech was delivered at the 2010 SPADA conference, on Friday November 12th.
Herald readership hits new level
Readership of nzherald.co.nz and the Herald newspaper is at its highest level in a generation.
Mag war hits new heights: Weekly's top two poached
The women's magazine war intensified yesterday as the Woman's Weekly lost its editor and deputy editor to its main rival.
<i>Mark Irving:</i> Ideas at the core of any good ad
Why ads with a strong core idea gain the best results.
Times says 105,000 behind news paywall
News Corporation has reported 105,000 online sales of The Times and The Sunday Times - the first official figures sincce putting its online news content behind a paywall.
<i>Mark Irving:</i> Why a bit of TV is good for children
Children are a lot more media savvy than we give them credit for.