Home /

Billions spent annually on marketing - does it actually pay?


Many traditional forms of advertising are losing effectiveness - with a lot of decisions made on gut feel - not actual data. Massey University's Research Professor of Marketing Harald van Heerde talks to Chris Daniels about some new ways of looking at advertising.

Latest Video

Dog abuse incident in Weymouth
New Zealand

Dog abuse incident in Weymouth

A video of a dog abuse incident is circulating on social media, showing a dog swinging in the air and slamming into the ground on a walk in Manurewa. Video / Supplied