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Graham McGregor
Columnist

Graham McGregor is a marketing columnist for the NZ Herald

We are your advocate, Aotearoa. Uncovering stories that matter, asking hard-hitting questions of those in power, live-blogging sport events, monitoring the highs and lows of the NZX and providing Premium expert opinion and analysis. Bringing you distinctive, quality journalism and breaking news from across New Zealand and around the world. With specialists working together to create indepth reads, engaging video, and unmissable podcasts.

Check out Graham’s latest content
The power of asking expensive questions
Business

The power of asking expensive questions

31 Jan 06:00 PM
How to make easy sales in the first quarter of 2019
Business

How to make easy sales in the first quarter of 2019

23 Jan 06:00 PM

Make sure you clearly associate what you sell with what people are thinking about now.

What is your marketing focus for the start of 2019?
Business

What is your marketing focus for the start of 2019?

17 Jan 06:00 PM

If you would like to improve your marketing results, here is a question to think about.

Graham McGregor: Is your marketing idea simple?
Business

Graham McGregor: Is your marketing idea simple?

10 Jan 06:00 PM

Comment: Whenever I come across a new marketing idea I ask two questions.

How to make 2019 a remarkably enjoyable year
Business

How to make 2019 a remarkably enjoyable year

26 Dec 03:50 PM

Today I have a bonus message for you about something a bit different.

Graham McGregor: The magic of Guerrilla Marketing
Business

Graham McGregor: The magic of Guerrilla Marketing

17 Dec 06:43 PM

Comment: Six examples of Guerrilla Marketing to get you thinking.

Five keys to free media publicity
Business

Five keys to free media publicity

12 Dec 07:00 PM

Five keys I have learned about getting free media publicity from these businesses.

Graham McGregor: How to use viral marketing
Business

Graham McGregor: How to use viral marketing

06 Dec 07:00 PM

A helpful marketing strategy that can quickly get your business positively promoted.

Three helpful success strategies for December
Business

Three helpful success strategies for December

29 Nov 07:00 PM

These strategies will help you to finish 2018 well and get off to a great start next year.

What's the payoff for using your services?
Business

What's the payoff for using your services?

22 Nov 07:00 PM

Comment: Look at their Return on Investment or ROI.

Is there a better way to market your business?
Business

Is there a better way to market your business?

14 Nov 08:50 PM

The better way is often simple and obvious when you look for a better way.

Change the rules to get a marketing advantage
Business

Change the rules to get a marketing advantage

07 Nov 07:00 PM

You might want to look at how you could change the rules in your own business.

What easy sales opportunities are right under your nose?
Business

What easy sales opportunities are right under your nose?

01 Nov 07:00 PM

Look a second and even third time for these easy sales opportunities you may be missing.

The helpful marketing strategies to use at this time of year
Business

The helpful marketing strategies to use at this time of year

24 Oct 03:59 PM

In many ways marketing is a lot like gardening.

Do you have lazy marketing assets in your business?
Business

Do you have lazy marketing assets in your business?

18 Oct 03:50 PM

A common problem in many businesses is that we have lazy marketing assets.

A proven way to attract ideal new clients
Business

A proven way to attract ideal new clients

11 Oct 04:00 PM

I highly recommend test using a special report.

What is your Clients for Life Marketing Strategy?
Business

What is your Clients for Life Marketing Strategy?

04 Oct 03:40 PM

Comment: I recommend this strategy for most businesses.

Marketing lessons from the Added Value Builder
Business

Marketing lessons from the Added Value Builder

24 Sep 11:59 PM

Added Value is a timeless marketing strategy that works today and ten years from now.

Graham McGregor:  The 1% learning rule
Business

Graham McGregor: The 1% learning rule

18 Sep 04:59 PM

Comment: When it comes to learning new ideas I came across a very helpful rule.

Graham McGregor: Show me the money…
Business

Graham McGregor: Show me the money…

13 Sep 11:29 PM

Great companies price their products and services to the value the customer gets.

What is your irresistible marketing offer?
Business

What is your irresistible marketing offer?

06 Sep 01:00 AM

Three keys to creating an irresistible marketing offer.

The magic of recycled marketing
Business

The magic of recycled marketing

30 Aug 04:58 PM

One advantage of recycling is that something can be used a number of times.

How to get great sales results in only ten minutes a week
Business

How to get great sales results in only ten minutes a week

21 Aug 11:00 PM

Ten minutes a week could improve your sales results.

The cone head marketing lesson
Business

The cone head marketing lesson

14 Aug 08:00 PM

When you get noticed it makes it very easy for people to talk about you.

Graham McGregor: The Helicopter Option
Business

Graham McGregor: The Helicopter Option

06 Aug 11:28 PM

"The Helicopter Option" is helpful on the topic of pricing and giving different options.

A valuable marketing lesson from The Naked Cleaner
Business

A valuable marketing lesson from The Naked Cleaner

30 Jul 11:38 PM

A valuable marketing lesson from The Naked Cleaner.

Three ways to boost your sales in less than five days
Business

Three ways to boost your sales in less than five days

25 Jul 08:00 PM

There are hundreds of simple strategies that you can use to quickly improve your sales.

Are you selling what your clients are really buying?
Business

Are you selling what your clients are really buying?

17 Jul 04:59 PM

Do you know the real reasons that people buy something?

Marketing strategy to get people to take action fast
Business

Marketing strategy to get people to take action fast

12 Jul 12:45 AM

A proven strategy that you can use to get people to take action fast.

Is your marketing 'pull and stay' or 'push and pray'?
Business

Is your marketing 'pull and stay' or 'push and pray'?

04 Jul 04:59 PM

Want to improve your sales and profits? You'll need change what you are currently doing.

How to get positive media publicity for your business
Business

How to get positive media publicity for your business

25 Jun 11:37 PM

Some quick tips on what you should be doing to secure publicity.

How to transform your business with the 3A Formula
Business

How to transform your business with the 3A Formula

20 Jun 11:43 PM

If you want better experiences in your life ask better questions.

Marketing lessons from the royal wedding
Business

Marketing lessons from the royal wedding

21 May 09:40 PM

COMMENT: Watching the royal wedding reminded me of three marketing lessons.

How to build instant credibility in 2-3 minutes
Business

How to build instant credibility in 2-3 minutes

24 Apr 08:30 PM

Having high credibility and trust is a lot easier to convert into a paid sale.

Simple marketing can be highly profitable
Business

Simple marketing can be highly profitable

16 Apr 10:30 PM

There are many simple things we can do to quickly improve our marketing results.

What is your new client super magnet?
Business

What is your new client super magnet?

27 Mar 09:11 PM

A new financial year could be a good time to attract ideal new clients to your business.

Graham McGregor: Stand out from your competitors
Business

Graham McGregor: Stand out from your competitors

15 Mar 09:17 PM

If you have a lot of competitors, create a positive point of difference.

What could your business become positively famous for?
Business

What could your business become positively famous for?

06 Mar 09:59 PM

COMMENT: Becoming positively famous could be just what your business needs in 2018.

How to get Positive Gossip for your business
Business

How to get Positive Gossip for your business

27 Feb 09:16 PM

Up to 75 per cent of your business success comes from getting repeat and referral sales.

The marketing lesson of The Japanese Invisible Fish
Business

The marketing lesson of The Japanese Invisible Fish

30 Jan 03:36 AM

The Japanese Invisible Fish Strategy can help you get noticed and remembered.

What marketing game will you play in 2018?
Business

What marketing game will you play in 2018?

11 Jan 02:34 AM

COMMENT: I like to think about marketing as being a game that you play.

Are you marketing to a warm audience?
Business

Are you marketing to a warm audience?

04 Jan 04:40 AM

There is a difference between 'chasing' and 'attracting' clients.

McGregor: How to have an amazing 2018
Business

McGregor: How to have an amazing 2018

28 Dec 01:00 AM

10 quick tips for both your business and personal life.

The power of WOMBAT Selling
Business

The power of WOMBAT Selling

08 Dec 12:50 AM

WOMBAT Selling is written by sales and creative thinking expert Michael Hewitt Gleeson.

Which service businesses do you easily recommend?
Business

Which service businesses do you easily recommend?

28 Nov 12:34 AM

COMMENT: Find a way to stand out from the crowd.

Graham McGregor: Real life results can seal the deal
Opinion

Graham McGregor: Real life results can seal the deal

21 Nov 11:40 PM

COMMENT: Customer feedback can be just the ticket.

What are great marketing ideas really worth?
Business

What are great marketing ideas really worth?

14 Nov 01:37 AM

To me, ideas are worth nothing unless executed.

Graham McGregor: How to thrive under the new Government
Opinion

Graham McGregor: How to thrive under the new Government

01 Nov 10:45 PM

COMMENT: How to thrive in business under the new Government.

McGregor: A simple way to improve marketing results
Opinion

McGregor: A simple way to improve marketing results

25 Oct 12:35 AM

COMMENT: Graham McGregor on a simple way to improve your marketing results.

Do you sell money at a discount?
Business

Do you sell money at a discount?

18 Oct 12:10 AM

Three examples of "selling money at a discount" to get you thinking.

The 10-10 foxtrot marketing challenge
Opinion

The 10-10 foxtrot marketing challenge

12 Oct 10:05 PM

COMMENT: Successful marketing has a principle of "Slow, Slow, Quick, Quick".

The lawnmower marketing lesson
Opinion

The lawnmower marketing lesson

04 Oct 08:30 PM

OPINION: There is always a way to get better results with less effort - if you look for it

What is unique or special about your business?
Opinion

What is unique or special about your business?

27 Sep 09:48 PM

COMMENT: How can you get your best clients to say why your business is special?

Four ways to use LinkedIn in your marketing
Business

Four ways to use LinkedIn in your marketing

20 Sep 07:12 PM

COMMENT: Four tips to make sure you make the most of your efforts on LinkedIn.

How to 'dollarise' the value of what you sell
Business

How to 'dollarise' the value of what you sell

14 Sep 11:21 PM

COMMENT: How to use the marketing and sales strategy is called 'dollarisation.'

How to make your business 'super memorable'
Opinion

How to make your business 'super memorable'

06 Sep 02:06 AM

COMMENT: What you can do to make your business 'super memorable'.

Two ways to sell against low-priced competitors
Opinion

Two ways to sell against low-priced competitors

30 Aug 09:43 PM

COMMENT: Here are two marketing strategies you might like to try.

Solving customer problems to boost your profits
Opinion

Solving customer problems to boost your profits

23 Aug 10:49 PM

COMMENT: Listening for 'pain points' that your customers have is very beneficial.

Reduce risk to increase your sales
Opinion

Reduce risk to increase your sales

16 Aug 09:00 PM

COMMENT: The number one rule with risk is this everything counts.

Keep it simple to boost your sales
Opinion

Keep it simple to boost your sales

09 Aug 07:42 PM

COMMENT: An easy way to increase your sales when talking to potential clients

What's your million dollar marketing niche?
Opinion

What's your million dollar marketing niche?

02 Aug 07:38 PM

COMMENT: How to get an audience of clients who highly value what you offer.

How to attract ideal business clients
Opinion

How to attract ideal business clients

26 Jul 11:11 PM

COMMENT:To attract ideal new clients I highly recommend you test using a special report.

How to sell premium priced services
Opinion

How to sell premium priced services

20 Jul 01:09 AM

COMMENT: What 'new category' could you create for your own business?

The value of using evergreen marketing
Opinion

The value of using evergreen marketing

05 Jul 09:42 PM

COMMENT: I'm a big fan of evergreen marketing and I highly recommend you use it.

Time to celebrate and be grateful
Opinion

Time to celebrate and be grateful

27 Jun 11:27 PM

COMMENT: Team NZ's effort is a good a time to reflect on the importance of celebration.

Is Facebook marketing right for you?
Opinion

Is Facebook marketing right for you?

22 Jun 01:17 AM

COMMENT: What is the value of a new customer for your business?

How to create raving business fans
Opinion

How to create raving business fans

14 Jun 11:33 PM

COMMENT: Think about a product or service that you love using and often recommend.

How to get well-known in a new market
Opinion

How to get well-known in a new market

08 Jun 02:12 AM

COMMENT: This strategy is deceptively simple.

How to make services easier to sell
Opinion

How to make services easier to sell

29 May 08:30 PM

COMMENT: When you eliminate jargon it can often make products or services easier to sell.

Do you have a 'Rolls Royce' Service Offer?
Opinion

Do you have a 'Rolls Royce' Service Offer?

25 May 08:32 PM

COMMENT: What do some of your clients enjoy by using your services?

4 beneficial no-cost marketing resources
Opinion

4 beneficial no-cost marketing resources

17 May 10:07 PM

COMMENT: A simple way to make great progress is to get the help of other people.

Marketing strategies to put in to action
Opinion

Marketing strategies to put in to action

11 May 12:00 AM

COMMENT: Here are five new marketing strategies to try.

How to stop losing 'easy' sales
Opinion

How to stop losing 'easy' sales

08 May 01:16 AM

COMMENT: How can you make regular contact with past clients and current customers?

What ideas could your clients share?
Opinion

What ideas could your clients share?

27 Apr 09:22 PM

COMMENT: What is a memorable way to explain what you do for your clients?

How to become well known and well paid
Opinion

How to become well known and well paid

18 Apr 10:28 PM

COMMENT: A personal brand is crucial to becoming well known and well paid.

How to get your company positive publicity
Opinion

How to get your company positive publicity

10 Apr 01:28 AM

COMMENT: Charitable NewsJacking is a marketing strategy that gets you positive publicity.

How to double your advertising results
Opinion

How to double your advertising results

28 Mar 08:00 PM

COMMENT: How to double the results from all your advertising.

The marketing formula to get clients
Opinion

The marketing formula to get clients

21 Mar 08:50 PM

COMMENT: Here's how to get a large number of high quality clients.

How to get new clients in under 30 seconds
Opinion

How to get new clients in under 30 seconds

15 Mar 07:00 PM

COMMENT: If you can't say what you do in 30 seconds, you won't be able to say it in 30 minutes either.

Graham McGregor: The 7 day revenue booster
Opinion

Graham McGregor: The 7 day revenue booster

21 Feb 07:03 PM

A few days ago I received an interesting letter in the mail from a local electrician I had used a few times. The letter said that

Graham McGregor: What is your marketing Plan B?
Opinion

Graham McGregor: What is your marketing Plan B?

16 Feb 06:09 PM

COMMENT: One of the things I've learned in my 57 years of living is that things don't always go according to plan, Graham McGregor writes.

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