"They use the the internet to communicate and like the medium, but want to give something - not just $50 - to a charity every month."
For the pilot scheme, Virtual Volunteering used the LinkedIn website to test the waters. A private group was formed and nine not-for-profit groups were approached with potential challenges. They included Auckland City Mission, Amnesty International and Sport Auckland. Over two months the group garnered 112 volunteers.
An example of the type of skill sought came from Amnesty International. It needed a social-media strategy and was approached by Jamie McKean, the owner of a business development company. Amnesty's IT manager, Vivian Chandra, emailed Mr McKean back and they met via phone conference to discuss strategies.
Ms Chapman says it's that kind of volunteering the group wants to tap. Now she's handed the project on to Volunteering Auckland - which already has a website - so they can use the ideas tried by Virtual Volunteering and "make it their baby".
Matching up volunteers through LinkedIn doesn't work automatically, she says, and it can't filter skills or challenges, so a technology partner is now sought to help integrate the Virtual Volunteer idea with the existing Volunteering Auckland website.
Volunteering Auckland's regional manager, Cheryll Martin, says an internet-based matching system has been needed for some time but her group didn't have the resources to fund it.
"We were getting requests from corporates wanting skill-based opportunities and requirements from not-for-profit organisations needing skills. It's been fabulous to have an experienced team working on it."
She says people are spending more time online so it makes sense to utilise that.
"People are busy. To engage new blood, not-for-profits need to look at things in new ways. People might decide to volunteer physically later. For lots it will be the first time to volunteer. It's a way to contribute."
Individuals and community groups can already register on the Volunteering Auckland website or contact the group over the phone, to be guided through the LinkedIn system. Ms Martin says once the matcher tool is incorporated into VA's website it will make it easier to get the right person doing the right thing.
"We can help people determine what is the right space to contribute. Everyone has something to offer and there's something out there for everyone. It's just getting the right match."
See the Volunteering 'Auckland Facebook page.
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