Pam Corkery's bid to open the world's first brothel for women has failed.

The flame-haired former MP announced plans for Pammy's - a "6-star boutique haven" for discerning women - amid a blaze of publicity last year.

But Corkery and business partner Rebekah Hay have backed out of plans to set up shop in the Masonic Temple in Eden Terrace in inner-city Auckland.

They were also refused about $100,000 from New Zealand On Air to make a documentary about the training of their male sex workers.

At the time of the launch, Corkery claimed that hundreds of men had applied to be $240-an-hour gigolos and satisfy the demands of Kiwi women wanting sex.

Papers filed with the Auckland Council said the brothel would have a 24-hour bar, VIP lounge and "holistic centre" with day spa.

"Women will go to Pammy's to get a pedicure, a meal, a drink, and if they so choose sex with one of the male sex workers," it said.

Council spokeswoman Lisah Henry confirmed the resource consent application was withdrawn in April.

"It went on hold in September last year when Auckland City Council requested further information."

The council said Corkery had not applied to set up a brothel at any other locations.

When contacted this week, Corkery at first said she was happy to discuss developments.

But she later refused to say why the project wasn't going ahead, claiming "commercial sensitivities".

She said there would be a major announcement within days.

Hay also refused to comment.

The proposed site of the brothel was a few doors down from St Benedict's Church. A church spokeswoman said they had not been consulted.