One Direction launch jewellery line

One Direction members, from left, Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne.Photo / AP
One Direction members, from left, Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne.Photo / AP

Pop stars One Direction have expanded their business empire by launching a cut-price jewellery collection.

The boyband singers, who are already working on their own perfume line for female fans, have now put together a range of charm bracelets, name necklaces and watches for UK chain Argos.

Prices start at about $NZ20 and pieces include a charm bracelet featuring pictures of the boys' faces and coloured plastic watches.

One Direction follow in the footsteps of fellow boyband JLS, who have also launched a jewellery collection with Argos.

The band's first fragrance is due for release later this year and is set to go head-to-head with previously released female-focused fragrances by pop rival Justin Bieber.

- WEN

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